#buildforlife

Building a home is not a purchase. It’s a legacy decision.

Most individual home builders ask the first question everyone asks:

“How much per ton?”

But the real question should be:

“Will this be safe for the next 50 years?”

When you build once in a lifetime, price should never be the only benchmark. Steel is not just a material — it becomes the backbone of your family’s safety, your investment’s strength, and your peace of mind.

A few thousand saved today can cost lakhs tomorrow in repairs, cracks, or structural risks. The difference between average steel and quality-certified steel may not be visible on Day 1 — but it will show up over decades.

Think beyond rates. Think about:

• Structural durability • Load-bearing reliability • Earthquake resistance • Corrosion protection • Long-term performance

A house should stand strong through monsoons, summers, and generations.

If you're building your dream home, shift your mindset from cost per ton to confidence per generation.

I was thrilled to present the latest findings from the IKEA Life at Home Report at the Velux Build For Life Conference 2021, to expand on our core insight that the way we feel about home shapes the way we feel about ourselves.