#brockmann

Gottfried Brockmann (German, 1903-1983)

The Gesture, 1928

Price: [price_with_discount](as of [price_update_date] – Details) Korda Cap Black When it comes to summer angling attire you can’t go far wrong with a traditional baseball cap. This is why Korda decided it was high time to design its own bespoke version of the classic to add to its angling clothing collection to ensure that you’re always bank-ready, no matter the weather. This Korda Cap Black has…

Gottfried Brockmann (German, 1903-1983)

Choreographic Idolatry, 1927

Brockmann's #Chocolates - 30 Years of Making Canada Delicious cc @BrockmannsChoc @CCJentschCellar #chocolatelover

Brockmann’s Chocolates Celebrates 30 Years in Canada 

“Who is the Brockmann family?” They have been in Canada for 30 years making chocolates, and I don’t know about them.  But here they are; right underneath my nose! The Brockmann family has been creating delicious chocolate recipes for over 80 years, and is now celebrating 30 of those years of chocolate making in Canada with the recent release…

Gottfried Brockmann (German, 1903-1983)

Carpenter with machine (Carpenter) (Schreinerei mit Maschine (Tischler)), N/D

When I was young, my dad told me a few times something that really stuck in my mind. “You can be good at a lot of things and not great in anything; or you can be great in a few things and have other people do whatever else you need done.” My dad was a man that could do a bit of everything and when he told me this, it was to encourage becoming great. I guess you could say it was something like the trend of parents telling their kids that when they grow up, they can be anything they wanted to be, though with a little better focus. Parents are strange though. Despite telling me this when I was young, as I got older, my dad began telling me that I should know a bit about most stuff so I won’t be duped by people that I have do things for me in my life. I guess this could be akin to how a those parents that tell their kids that they can be anything, later try to direct their kids through college into this major or that major. I’m certainly not trying to insult parents for being inconsistent, and I don’t want you to have to take absolutely everything with a grain of salt (because then we all would end up with high blood pressure), but rather I guess we have to understand the two extremes to find our comfortable spot in the middle. Do you have a similar story with your parents?

I wonder if our featured graphic designer of this post had such a dilemma with his parents. Swiss graphic designer and architect Josef Muller Brockmann had attended a few prestigious schools to study architecture, art, and art history. Through his works, he advocated objective and radically minimalist geometric design and was the one who invented the grid system for graphic design. However, he understood that finding order in everything was wishful thinking.

As mentioned, Brockmann was a minimalist. The above work is arguably one of his most detailed works, even among his photography based ones. The below work gives a sense of what a number of his works were otherwise. Clean typography and simple design. Brockmann’s works I feel are really hit or miss though. Either you see the cleverness of his simpleness or you miss the cleverness and see it as just simpleness.