#brandingprocess

NEXT STEP in the BRANDING PROCESS

"The more you share the more valuable you are"

Develop a tagline

Banner ADs

Msg & event configuration, animated gif

web look & feel

Press kit: Decals,brochures,info, cards in a 9 by 12 pocket folder

Event signage/ wayfinding : light poles, a-frame signs, whats there you can highlight?? side A&B

Placemaking

Make a map

divide into quadrants major streets restaurants, historic sites, retail Primary, secondary,tertiary enteries When thinking about navigation, How would you get around? A-Z places 1-24 Things to do or see

Branded Merchandise- Cups, h20 togo containers, shirts

Buses, phone booths, signs, a-frames

Develop all of this by Researching

Architectural studies

Economic graphs

immigrant populations- alpine charts

people leaving/ gentrification

major events

urbanization stats

NGO/ gov sites

Map graphics

What do you want to tell? 100 years in five panels? Ex: panel 1 1900-1920

PPE: people,places, events! Riots, Parks, Railroads, newsworthy things.

At minimum create

Foldable brochure/poster

one side poster, other side info, flowing across the fold. Lets think of PPE: people,places, events!

1. Discover: The first thing you need to do is to figure out who you are, what you want to do in life, while focusing on your strengths, passions and goals. After that, you should create a development plan that aligns your short-term and long-term goals and, finally, a personal marketing plan.

2. Create: There are traditional and non-traditional ways to create your personal brand. The traditional ways include a business card, professional portfolio, resume, cover letter, and references document. The non-traditional ways include, a video resume, LinkedIn profile, blog, Twitter and your existence on the various other social networks. While you create your brand, ensure that the content, including pictures and text, are concise, compelling and consistent with how you want to represent yourself.

3. Communicate: After you’ve created your brand, it is only natural (and human instinct) that you want people to see what you’ve done. Depending on your audience (hiring manager, teacher, clients), you may want to tweek your materials accordingly. To properly communicate your brand, through self-promotion, you need to have your story down pat and find the right sources that would be interested in what you have to say. I would recommend promoting others before you promote yourself as well. Communication consists of guest posting on blogs, writing articles for magazines, becoming your own personal PR professional (pitch to the media), attending networking events and speaking.