#brandhumanization

Part 1: What Content Is and Why Artists Should Care?

Not trying to give you shade or anything, but before we start learning how to promote content, we need to define it.  Content in the digital marketing world means 4 things: Written words, pictures, videos, or sound. For most folks this would be 3 things but since you are an artist I have to include the fourth.

“Content” is a term because, well, we marketing wonks like to  have to hae a term for…

My Guest Post for Ignite Social Media!

  I was honored to be asked by John Andrews at Ignite Social Media to write a guest post about how not to use Twitter in your content marketing strategy.  It’s about something that happened earlier in my career, when management just didn’t “get it” and well, you’ll see what happened.Check out the post here:  The Day I Became a Whirling Dervish of Tweets 

Have you ever been ordered by a client or…