As part of the launch of the newly rebranded SurfaceWorks, we burst onto the NeoCon stage with a 20’ x 40’ branded booth experience that included a combination of tactile, 2D and 3D experiences that enabled SurfaceWorks to engage visitors and drive traffic to the booth. The space included branded touch points at every turn and was inviting and intriguing to the audience at the show. Out of the hundreds of booths on the floor, Full Circle and SurfaceWorks were awarded the ‘Best Booth’ award by an industry-leading magazine, as well as the International Interior Design Association.
Another of our clients, AIS, engaged us to create a uniquely branded experience center at NeoCon to help them relaunch their capabilities into a major product category of seating, as well as to engage visitors in a well-designed, photography focused, social media setting. Engagement levels were several times greater than anyone expected and so successful that we’ll be repeating this experience at smaller, more regional shows. But that wasn’t all. We also helped AIS turn a major sales incentive trip with over 250 attendees into a trip of a lifetime in Punta Cana! With over 40 branded touch points – pre-, during, and post-show – the attendees left invigorated about AIS and looking forward to driving incremental sales leading up to the next trip. Ain’t no party like an AIS party!
