#brainology

Like, I’ll be thinking “where the hell is my hat?”, and the part of my brain that’s responsible for Facts will go “oh, it’s in the freezer chest downstairs”.

Why is it in the freezer chest downstairs?

How do I know this?

New Post has been published on https://bookswhat.com/archives/41784

Brainwalker

in a pitch deck in a prior life i wrote: "Music is the most powerful channel to your consumer (we command attention, naturally)". this article lays out why that is true. 

By ROBERT J. ZATORRE and VALORIE N. SALIMPOOR for New York Times

MUSIC is not tangible. You can’t eat it, drink it or mate with it. It doesn’t protect against the rain, wind or cold. It doesn’t vanquish predators or mend broken bones. And yet humans have always prized music — or well beyond prized, loved it.

In the modern age we spend great sums of money to attend concerts, download music files, play instruments and listen to our favorite artists whether we’re in a subway or salon. But even in Paleolithic times, people invested significant time and effort to create music, as the discovery of flutes carved from animal bones would suggest.

So why does this thingless “thing” — at its core, a mere sequence of sounds — hold such potentially enormous intrinsic value?