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A web designing company will make sure to impress the visitors and make them want to visit the online platform again and again. Making it user-friendly and giving the best user experience will give a good impression to the customers and they will consider taking the products or services from the website. This will happen only when the company follows the latest web design trends that are running in the market.

1. Black-and-white palettes: Colour is the most important element that every visitor looks at when they visit a website and with this color, the users will easily get connected with that brand. So, the new trend that is running is the black and white concept with a combination of other colors that gives impressive statements. 

2. Glitch art: Glitch art is characterized by using digital or analog errors for aesthetic purposes. This art conveys a widespread acknowledgment of system failures. It gives the website a whole new look and this new trend will impress the customers of this generation.

3. Micro-interactions: These micro-interactions on the websites and apps will delight the customer and engage them with the website. Even if these interactions elements are small but give an overall great impact. They improve website navigation, interaction with the website is made easy, more likes, shares, and comments, etc.

Will see how to make this interaction more effective

a) Triggers: A trigger can be an icon that encourages the user to click, tap, pull or swipe.

b) Feedback: A loading animation or a pop- up will let the user know what exactly is happening.

4. Minimalism: Being less or minimum is a classic way of saying what your business is all about. By implementing the above techniques and adding more interactive elements, then content will be less and less is the new trend now. Animations and other designs will make the visitor engage more with the website and will give them an idea of what the website is all about just by looking at the images and animations.

5. Thumb friendly navigation: It is not user-friendly but thumb-friendly navigation that is running now. Most of the users will use the thumb when they hold their mobile devices. It is more off operating and navigating the website with the thumb. So, designing an app or a website by keeping this in mind will do wonders.

The keyboard that we use on mobile also has an option to move left or right for easy typing. This will give the users a different opinion on the brand.

6. Video content: Content is the king and this saying is old, but it is worth considering. Content can never go out of fashion, as a website runs only if there is content in it. The new trend is video content. People have no time to read content, so they just plug in their earphones and listen to the audio and see the visuals.

Digital marketing is always a trending topic and keeps on evolving from time to time. Marketers, start-ups, small businesses should always stay ahead of the updates and easily adapt to emerging technologies. Getting updated on various digital marketing trends will help the company grow its business and generate leads, improves the relationship with the customers and help to build new relations.

When we talk about what is trending in digital marketing, then we have many topics to talk about. From time to time the technology keeps on changing and we need to plan and strategize and get updated with it.

Below are the few trending digital marketing services that you can think of if you want to improve your marketing strategy and increase your ROI.

1. Voice search: It is searching for queries by voice. It is a speech recognition technology that helps the users to search for anything that they want by saying it aloud rather than typing the query. You can use voice command to search for anything on the internet or on your phone.

Voice search is the next big thing on the internet, people are already using it. Can you believe, the recent stats say that 41% of adults and 55% of teens use voice search daily to get their queries answered. This is trending because it is more convenient to search, faster searches are equal to faster answers.

2. Augmented reality marketing: This tool is trending because marketers believed that customers should try before they buy. Markets are driven by the needs and desires of the consumers and making the process of buying easy will improve the user experience which will, in turn, increase the profits of the business. Augmented reality is bringing the unreal environment into a more realistic experience.

Few of the businesses that are using AR are:

• IKEA

• ZARA

• PEZ

• Coca-Cola

• Covergirl

• L’Oréal

• Snapchat

We can say that the digital world is getting a lot more real

3. Influencer marketing: It is influencing the people to buy a product or service through an influencer. Businesses hire an influencer who is having a huge following in social media, they help you by spreading a word about your product and make it reach to your target audience.

Many businesses after they have stopped endorsing celebrities and started promoting their products through influencers, found out that they are a greater number of conversions when promoted by real people rather than celebrities.

4. Micro-moments: Micro-moments is where people turn to their devices when they need to learn something, do something, watch something, buy something, or discover something. Predict the micro-moments for your consumers and help them by answering when the moment occurs. Micro-moments create a seamless customer experience across all media channels and on devices by providing a digital experience that’s relevant to consumer needs and quickly connecting to them and answering to their queries.

5. Social media stories: People got crazy over social media stories when they were first introduced by snapchat. This was later introduced by Instagram and Facebook and now YouTube has also unveiled its own story format. This is quite a great opportunity for marketers to promote their product as it is set for a certain period and can make good use of FOMO (fear of missing out). Business marketers can interact with their customers through Q&A sessions, ask reviews, show them the making of a product. This helps to promote engagement and increase brand awareness.