Regional drink brands grew at twice the rate of Pepsi, Coca-Cola – ET Retail

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NEW DELHI: Regional ready-to-drink beverages brands, including Bovonto, Jayanti Cola, Sosyo, Runner and Kashmira, put together grew more than twice the rate of national players like Coca-Cola and PepsiCo in calendar 2019, two industry officials said citing data from research firm Nielsen.

According to the data, all the hundreds of local brands put together increased their value share in…

Regional drink brands grew at twice the rate of Pepsi, Coca-Cola – ET Retail

[ad_1]

NEW DELHI: Regional ready-to-drink beverages brands, including Bovonto, Jayanti Cola, Sosyo, Runner and Kashmira, put together grew more than twice the rate of national players like Coca-Cola and PepsiCo in calendar 2019, two industry officials said citing data from research firm Nielsen.

According to the data, all the hundreds of local brands put together increased their value share in…