I shared a post on Twitter today detailing how authors can take a little bit more control of their role in marketing and promo. Here are a few of my suggestions: 1: Podcasts 6 months before my release date, I contacted podcasters to see if they'd be interested in featuring me. It's a great way to promo your book while also chatting about publishing & your backlist. Recommended podcasts: Writer Writer Pants on Fire, What Book Hooked You? 2: Author/Book-Friendly Websites If you are open to it, many online pubs are interested in doing interviews or working with you to write an article for their website. I've worked with NerdDaily, Hypable, and Frolic, and they are all very friendly to authors. 3: Giveaways with Other Authors Last February, I was part of a multi-author giveaway for Valentine's Day. All of the authors involved agreed to promote on IG and it was a HUGE success. Working with other authors often takes the pressure off of doing something on your own. 4: Blog Tours/Bookstagram Tours This is the only promo option I recommend that costs a larger bit of $. Some book blog tours are free, while others charge. I saw a big uptick in my GR adds from doing a bookstagram tour. Many companies have several $ options to choose from. 5: Pre-Order Campaigns/ Indie Partnerships If you have a local indie, I highly recommend working with them to do signed preorders. This helps to build momentum for your release date. I've also had success with preorder campaigns which I began 6-8 weeks prior to release. 6: Release Date Countdown What makes your book unique? Were there any special things you had to research? Use the final days before your release to draw in readers with a unique hook via social media. For AABS, I used all the weird medical info I had to research for the book. It's true that there are many things in publishing out of our control. Not everyone will feel comfortable doing marketing/promo on their own, but it's one way to feel like you're doing something to highlight your upcoming book. #bookpromotips #bookmarketingtips #pubtips #yawriter #marketing #bookmarketing #bookpromo #writingcommunity #yawritingcommunity #writersden https://www.instagram.com/p/CObXorNr1Sq/?igshid=wnejdekl7e7g
