#bogusky

Alex Bogusky’s career in communications began over twenty years ago when he joined Crispin and Porter Advertising. Under Alex's direction, Crispin Porter + Bogusky (CP+B) grew to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1billion. During Alex’s leadership, CP+B became the world's most awarded advertising agency. In 2008, he was inducted into the Art Director's Club Hall of Fame. And in 2010, Alex received the rare honor of being named "Creative Director of the Decade" by Adweek magazine.

Since leaving CP+B in 2010, he and his wife, Ana, keep busy with several initiatives including: Al Gore’s, Climate Reality Project and 24 Hours of Reality - the most highly viewed streaming web program to date. COMMON, a collaborative network for accelerating social ventures; Made, an advertising agency in Boulder; Humanaut, a marketing agency in Chattanooga; and Boomtown, a tech-startup accelerator focused on media and ad-tech. He lives in Boulder, Colorado, with Ana and their two teenage children.

Dagny Scott is known for developing category-leading positioning for brands, businesses and issues and overseeing the development of such positioning into creative campaigns and communications.

Scott was most recently a Managing Director co-leading The Glover Park Group’s Branding & Strategic Transformations Division, where she spearheaded strategic planning for a range of the firm’s corporate brands and advocacy campaigns including Al Gore’s Climate Reality Project.

Dagny joined GPG from Crispin Porter + Bogusky, where she was the head of the agency’s global strategic planning department. As Director of Cultural and Business Insights, Dagny oversaw the strategy for brands including MetLife, Microsoft Windows, Windows Phone, Nike, Old Navy, Kraft, Baby Carrots, Best Buy and the Alliance for Climate Protection. Over the years she has received multiple awards and recognition for her work from the industry, including the Jay Chiat Awards for Strategic Excellence and the Effie Awards.

Prior to joining CP+B, Dagny was the Director of Insights for Radar Communications, a marketing and research firm, where her clients included Levi’s, Starbucks, Sprint and Johnson & Johnson. She started her career in the publishing industry, serving as news editor of The Santa Fe New Mexican newspaper and editor-in-chief of Women’s Sports & Fitness magazine. Dagny has a Master’s degree from Northwestern University’s Medill School of Journalism. A former competitive distance runner, she is the author of Runner’s World Complete Book of Women’s Running. She is based in Boulder, Colorado.

Leslie Freeman works at the front line of business and culture transformation. Her expertise is in brand and campaign strategy, leading clients through important moments of change, whether it be positioning, branding and building influence or moving and connecting ideas and audiences in new ways. Most recently she served as a Managing Director at The Glover Park Group co-leading the Branding & Strategic Transformations practice, working with a range of corporate, non-profit and culture-shaping clients with a focus on strategy, insight and creative campaign development.

Leslie joined GPG from Crispin Porter + Bogusky, where she led game-changing strategy and campaign creation for clients such as American Express, Volkswagen, Gap Inc., Activision and MetLife. Her work received top honors including multiple Jay Chiat Awards for Strategic Excellence and other major industry accolades such as the CLIO and Effie Awards.

Prior, Leslie served at TBWA\Media Arts Lab leading digital advertising for Apple, helping to establish the group as a standalone global agency to service Apple as its singular client. Her work included the reveal and launch of the very first iPhone as well as the “Get a Mac” campaign, one of the most recognized case studies in advertising, which received the Grand Effie award.

Leslie was an early pioneer of digital media, leading large-scale interactive projects for major technology, fashion, museum and pharmaceutical brands at IconNicholson (now DigitasLBi) in New York. She worked at Forrester Research conducting research and consulting on the then-nascent intersection of technology and marketing. Leslie started her career in publishing in editorial positions at Random House and Rolling Stone magazine.

Leslie is a graduate of Swarthmore College. She lives in Boulder, Colorado.

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