New Media: Music Video
Here below is a link to a music video that I thought was really interesting:
https://www.youtube.com/watch?v=nntGTK2Fhb0
This music video is created by Jack U, a DJ duo created by Skrillex and Diplo. The song is “Where Are U Now” and the song is created by Skrillex, Diplo, and Justin Bieber.
I really enjoy this video because the whole point of the video is to give back to the fans that support the artists’ careers. If you watch the video you can see Justin Bieber singing and looking into the camera. Then once the beat drops you see all of this artwork take over the screen. Different pieces of artwork shown frame after frame. If you want to see a particular piece of work, just pause the video and look at the drawing. Each of these drawings/paintings are created by an individual fan. I think this is an incredibly unique idea to bring fans and stardom together. The different paintings change with each frame to kind of give the video a strobe light appeal and this definitely goes hand in hand with the music being played. When the music is playing, Justin is not singing and the artwork is being displayed. When Justin begins to sing again, the dance music stops and the art stops being shown.
I think the way this video was created perfectly lines up with the mood of the song. The video and the artwork being displayed go at the same speed. When Justin sings the artwork slowly crawls up his body and the video really slows down. Then when the dance music plays, the video plays frame by frame and make the video look “choppy,” and this is when all the different pieces of artwork are shown.













