Apr 27, 2016
It only takes 6 seconds for an accidental spill to ruin everything. Help #LegoSaveTheArctic #BlockShell @GreenPeaceUSA
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It only takes 6 seconds for an accidental spill to ruin everything. Help #LegoSaveTheArctic #BlockShell @GreenPeaceUSA
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The north pole is one of the last pristine places on our planet, and the area #Shell wants to set up shop has the highest density of #polarbear dens in the #Arctic. Let's not drown hibernating bear cubs in #oil yeah? PROTECT THE NORTH POLE THIS HOLIDAY SEASON!! #savethearctic #polarbears #shell #shellno #blockshell #noarcticdrilling #noarcticoil #greenpeacela #greenpeace #drillingisspilling #drillingiskilling #ecowarrior #ecowarriors #northpole #toocute #polarbearcubs
LEGO: Help children save the Arctic
Children love the Arctic and they love LEGO too. And now kids are leading the campaign to ask LEGO to break their partnership with Shell - an unethical corporation who are threatening to destroy the beautiful Arctic with oil drilling.
Sign Greenpeace’s petition HERE.
Our #BrandoftheDay is @Greenpeace, for using LEGO mini-figs to show how intrepidly they are confronting a corporation that is drilling for oil in the Arctic. #BlockShell #SaveTheArctic #branding #marketing #leanbranding #contentmarketing #socialmediamarketing #brandstory #brandstorytelling #leanstartup #entrepreneurship #creativemarketing #socialmedia #personalbranding
Director Martin Stirling on Everything Is Not Awesome
Interview with Canadian current affairs programme The Agenda talking about the attack ad on the LEGO and Shell partnership
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We talk to Martin Stirling about working on one of the hottest viral videos of the moment - Greenpeace's 'LEGO: Everything is NOT awesome'
Director's Notes
EVERYTHING IS NOT AWESOME
A mini anti-commercial I directed to encourage LEGO to sever their ties with oil-giant Shell.
4+ million views