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What’s a #label without #artwork well it’s a #blanklabel ! We are looking for ideas for our new #whiteport #wine #label and would like your #help ! #commentbelow for a chance to #win some #swag #seguin #federicksburgtx #winery (at Copper Star Cellars) https://www.instagram.com/p/BoNdeyKH2TU/?utm_source=ig_tumblr_share&igshid=c2r5160frnmu
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From Clicks to Bricks: Online Retailers are leading an Analytical Revolution in Brick and Mortar
While Amazon and eBay get a lot of attention for truly disrupting brick and mortar retail, especially when it comes to pricing and delivery, smaller eCommerce companies such as Warby Parker, Bonobos and Blank Label may be the next big physical retail disruptors with in-store analytics.Â
While analytics have made some headway in brick and mortar retail over the last decade, the primary method for retailers to obtain store floor data for analyzing has been through video solutions. That method has proven to be costly and a heavy burden on bandwidth.
Armed with their successful ability to track and analyze how shoppers visit, browse and checkout at their online stores, “click to brick” retailers like Warby Parker and Bonobos are taking a different approach with in-store analytics. Schooled in A/B tests and tracking customers through their sales funnels, they’re now focused on maximizing revenue per square foot, optimizing foot traffic and converting online browsing into in-store buying. And they're using new tools.
Details. #wiwt #blanklabel #bensilver
