#birdboxchallenge

I’m trying this new challenge

Called

THE

Bird Box! 🐤📦💥They Killed This Concept!! W/@ayo__shaggs @tsu_flash @mcgloobin @shogunarsenal

📽 @legend_of_a_king

Dont take the blindfold off!

Track: Tempo @bugztheproducer 🎶 (On His Soundcloud & our YouTube)

‘Bird Box’ became viral thanks to memes and social media: the meme economy is becoming synonymous with the actual economy.

This Netflix’s psychological thriller began streaming worldwide on December 21st  2018 and since that day a lot of memes have been made from it. According to Netflix, 45 million accounts watched the film in the first week of its release despite many negative reviews. A significant number of those views came from people simply seeking to understand the context of the memes they kept seeing on Twitter and Instagram.

I wonder how could some joking images benefit Netflix marketing in this massive way, but the only answer is that everything about ‘Bird Box’ was designed to give it the best shot at going viral.

The fact that ‘Bird Box’ was so easy to access could be the reason why so many people watched at least a part of it, since there was no need to go to the cinema or pay any ticket. Furthermore, timing has been a key factor to ensure people watched ‘Bird Box’. Releasing the film around Christmas time gave Netflix the perfect opportunity to reach users who were home during the holidays. Moreover, the combination of an intriguing horror premise and famous actors, as Sandra Bullock and Malkovich, made ‘Bird Box’ go viral.

Self-promotion on social media helped give the film its own boost by tweeting about how many people have watched it. This tweet was for sure a marketing tool.

‘Bird Box’ was also helped by tweets from famous people as Kim Kardashian West, who has 59m followers.

People began to retweet memes after watching the film to give their opinion, encouraging other social media users to watch it and understand the context surrounding these memes.

A conspiracy theory holds that Netflix created bots or paid people on Twitter to spread memes about the film so as to create FOMO (fear of missing out), persuading individuals to watch it. I believe that there were no fake accounts, but, even if Netflix denied these claims, influencers who posted these memes may have been paid to advertise the film. I have to admit that FOMO was the reason why I watched ‘Bird Box’: there were just so many memes and reactions about this film that I decided to watch it to make sure I wasn’t missing anything.

Since the ‘Bird Box’ release date,Twitch gamers started the ‘Bird Box challenge‘, playing their favourite game while blindfolded. Subsequently, YouTubers applied this challenge to their daily lives and TikTok users fashioned the blindfolded dance. This challenge became popular but also dangerous. For this reason Netflix tweeted a warning to its followers:

I think that it is almost like they made it even more viral, since after this tweet the challenge exploded online. It was more like a ‘be careful, but continue doing that, you are promoting our film’.

thanks for coming to my birthday guys! :))