Beyond is a sustainable and contemporary label that aims to offer ready-to-wear premium collection of high end Abayas and kaftans. Founded b

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Beyond is a sustainable and contemporary label that aims to offer ready-to-wear premium collection of high end Abayas and kaftans. Founded b

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Adam&Eve magazine featured beyond's founder and CEO Khulood Al Nakhi, The article spoke about her love for the industry and the birth of Bey
Khaleej Times, UAE’s longest-running English daily newspaper recently wrote a piece on Beyond and featured BEYOND's limited collection Shell
What is your opinion on sustainable fashion? What are your reasons for buying/not buying sustainable fashion?
Let me first explain what is Sustainable fashion
It refers to clothing that is designed, manufactured, distributed, and used in environmentally friendly ways.
Being that said, Why one should buy or not buy sustainable fashion products?
According to me, one should buy Sustainable Fashion products as they are made up of reused materials and cause less harm to the environment
Here are 3 reasons that will change your mind if you disagree with me.
1- Quality reduces waste
Sustainable brands focus on quality, using materials and finishes that are made to last as well as being kind to the environment. The clothing produced by fast fashion brands isn’t made to last — the aim is to get you to buy more, so why would the focus be on making quality long-lasting clothing? In choosing sustainable brands that provide quality, you can reduce your waste as well as the amount of clothing that you buy (also saving you money).
2- It’s better for the planet
The fast fashion industry leaves behind a huge environmental footprint. From the landfill impact, and power and water consumption, to the pesticides and insecticide used in growing cotton and the chemicals that are making their way into the water supply and affecting the health of those in the supply chain, it’s safe to say fast fashion is a real problem for the environment. In choosing sustainable fashion you can say no to supporting the negative environmental impact that the fashion industry is causing, and in turn, reduces your environmental footprint.
3- It’s better for people
Fast fashion has kept the cost of clothing down at the cost of low pay and conditions in developing countries. By switching to ethically made brands you are ensuring that the clothing you choose to spend your money on hasn’t taken advantage of workers or used child labor.
Are you convinced why you should choose Sustainable fashion? if yes then you must visit the website — Beyond: Best Online Shopping for Luxury Abaya & Kaftan in Dubai where they have a collection of sustainable fashion.
Can I buy Abaya online in Dubai?
Yes, you can, Visit the online store of Beyond where you can shop from their premium collections of Abayas and Kaftans.
Here is a guide on how you can select a perfect abaya for yourself
Length
The first thing to consider when choosing an abaya is your height. Whether you’re tall or short, abayas should reach the full length of your body and shouldn’t be any shorter than a few centimeters below your ankle. When trying on an abaya, test to see what it will look like with and without heels (tiptoe if you can’t test with heels).
Fit
You definitely want to look for an abaya that compliments your body and enhances your features. That’s not to say that your abaya should have a tight body fit, but should fit well enough so that you can comfortably wear your own clothes underneath. If you have more of a pear-shaped figure, choose an abaya that is wide at the bottom and tighter on the sleeves. For a slimmer or skinny figure, opt for an abaya that has more layers to accentuate your figure.
Sleeve length
No one likes sleeves that are too short or too long, especially when they weren’t designed to fit that way. When choosing the right abaya, make sure the sleeves are at wrist length unless the design states otherwise.
Fabric
When it comes to choosing an abaya, make sure it matches the season. You wouldn’t want to wear a silk abaya in the winter or a wool abaya in the summer. Make sure to choose abayas with light fabric for the summer and leave the heavy and layered abayas for the winter. Most importantly, make sure you feel comfortable!
Am sure this helped you, reach out to me if you need more information.

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Where can I find a comfortable and stylish Kaftans wear in the summer?
Kaftans are one of the trendiest options this summer.
It is also the perfect outfit to beat the heat.
Kaftan dresses are loose, free-flowing dresses reaching to the ankles. With so many variations and innovative designs these days, this dress has evolved over the years. Nowadays, there are many ornate designs, floral patterns and multi-colored prints adorning the Kaftan dresses. There are many other styles also available well, such as a V-neckline with buttons to open it or the addition of kimono or bell sleeves to it.
If we talk about Islamic fashion in the Middle East countries and India, there are two types of Kaftan Dresses available these days:
• Moroccan Kaftans
• Islamic Kaftans
To get the best Kaftan collection check out Beyond’s Summer Collection
Both types of Kaftan Dresses give a feminine and elegant look however they differ in the cuts and patterns mainly. Also, Kaftan dresses are not limited to Islamic fashion only, these days everyone loves those long, flowy and lightweight Kaftan Dresses. You can find a range of trendy Kaftan Dresses from Beyond
Why Women Love Kaftans?
Kaftans are extremely a versatile choice for the summer season. Loose kaftans made of lighter materials are perfect for the hot season. It can be held close to the body at the waist or loosened for coolness. The Kaftan was and remains a kind of all-purpose, everyday garment.
The kaftan dresses are light and breezy, they make you feel relaxed. They are an ideal choice for any casual occasion. One can wear it anywhere at any time- to the beach or even a night out.
Style Tip to Wear Kaftan in Day Time:
Here is how to style it during the day: wear it with your favorite sandals and carry a tote bag with it. You can also spice up the Kaftan look by accessorizing it with lots of chains and bracelets and bangles.
Style Tip to Wear Kaftan in Night Time:
If you are attending a nighttime dinner or a cocktail party, wear Kaftan with your favorite heels-pick a neutral color so it won’t clash with the print and colors. Minimal jewelry to keep your look clean, chic and simply stylish.
That was all about Kaftan Dresses, Current Trend and style tips to wear Kaftan in Day time and night time. Hope you enjoyed reading.
What is the trend for Muslim fashion?
Muslim fashion is slightly different from the global fashion trends. While the global fashion trends can be anything from demure to bold, the trends that the Muslim couture involve are mostly subtle and modest. The market for Muslim couture is vast, as the world Muslim population becomes aware of the fashion that helps it stay chic even with traditional attire. The growth and expansion of the Muslim middle class and their penetration into Western society are making them more dress and fashion-conscious.
To get the best trending collection of Abaya you can check Beyond’s store.
Muslim fashion is still a fresh concept, but countries like Thailand and Indonesia are exploring the possibilities of promoting this concept at the global level. These countries are promoting the products in Europe, as the Muslim population in Europe is more than 34 million. Indonesia is focusing on Europe as an important future export destination, which will help the country to become the Muslim fashion industry’s hubby 2020. The market for the Muslim couture in other countries like America is also growing, though the clothing style is a little more relaxed here.
With the growing participation of Muslim men and women in enormous events like the Olympics, it is required to make necessary changes to the wardrobe of the participants bearing in mind the modesty in attire promoted by the community. There are sports-friendly headscarves, loose-fitted trousers and full-sleeved t-shirts along with jackets. The outfits are available in various ranges like watersports, casual and exclusive.
To know more on Beyond you must read the story of Beyond
The hats are also stylish that are made in several colors and the fabric used is both comfortable and elegant. Scarves are also available in different fabrics and colors. The classic Jellabiya for men is made in a customized style with a comfortable and modest fit. The hijabs are also available in various attractive styles and modern Muslim women can wear them as per their face shape. Long, loose-fitted trousers and full-sleeved shirts in fine fabric, along with, long coats are available for working Muslim women. Long skirts and formal shirts are also a part of modest clothing these days. Some Arabic-style outfits can sell for as much as $ 10,000 but still are in high demand due to the robust economies of key markets such as the UAE. Today the influence of ‘modest’ fashion trends can be spotted influencing street fashion. This proves the strength of the emerging niche of the Muslim fashion world.
High-end designing houses like Hermes and Gucci are also trying to break into the Muslim market with scarves and other products. A diamond-studded Abaya, which is traditional Islamic attire was released this year in March and this outfit was declared as the most expensive dress in the world, which was sold at $17m. There are two thousand stones in this Abbaya, which include fifty 2-carat white diamonds, fifty 2-carat black diamonds, 1,899 pointer diamonds and one beautiful red diamond. The red diamond used is a natural SL2 clarity and has a value of $7.4 million. The Muslim fashion world is expanding now and the fashion industry is eyeing earning profits through this modest couture. If the focus is shifted only to women, the Muslim women comprise 800 million of the world population and 40 percent or 320 million women fall in the age group of 25-years-old, which is the spending group.
Unlike, the past when there was nothing much to explore in the traditional Islamic wear, today, everything from the way it is tied and accessorized, to the poise and demeanor of the wearer, is laden with meaning and style. From a simple head covering, it has become, in the past ten years, a delicately designed garment and highly marketable product, expressing the challenge of a new class of modern Muslims. In recent years, the fashion industry has noticed an increasing growth and shift in fashion trends for Arabian-inspired embellishments and couture. And this trend is here to stay.
Beyond was also featured in Adam and Eve Magazine
While, the fashion inspired by Islam is not like the couture of Paris or Milan, but it is very inspiring, which explains why the international designing houses are dabbling with the idea of launching an exclusive range for Muslim customers.