#bestmobilecrossplatformframework

Do you know more than 50% of internet users use mobile devices to access it? This makes mobile websites or apps a crucial platform to attract and engage your users. Businesses capable of doing this can quickly expect to grow their revenue.

Mobile advertising is a great way to add an alternative revenue stream to any online business with a presence on mobile devices. It is a marketing method displayed on smartphones and tablets through paid channels. Whether it’s SMS or banner ads in mobile games, mobile advertising is one of the most efficient advertising methods in today’s digital era. In this blog, we will share steps to create a robust mobile advertising strategy. Let’s get started!

1. Define your goals

The first step towards building an effective strategy is clearly defining your success metrics. Set realistic, clear, and measurable goals to understand better what campaigns you are running and their purpose. Some objectives may include the following:

Increase in-app purchases

Drive brand awareness for a specific demographic

Improve retention rate

Increase repeat purchase rate

2. Precisely define your audience

Every marketer has a specific budget on which they would like to work. Mobile advertising is an excellent way to reach your target audience with the highest level of personalization.

Assess your buyers’ personas and identify which potential users could be most profitable. With this, you can more accurately find a relevant ad network, customize your creatives, and understand what ad types you can utilize. This is also applicable for apps but make sure you get it developed by a reliable smartphone app development company.

3. Master ATT prompts

Now over 75% of apps utilize the ATT prompt, but the question is, how many are doing it right? Generally, the highest opt-in rates occur when ATT prompts are shown upon the first launch but mastering the ATT prompt is always beneficial to your brand and app category.

App marketers should learn to optimize pre-prompts to boost opt-in rates.

4. Check in-app performance

Poorly performing apps can cost you really high. So, getting them developed from a top mobile app development company in India is better. Also, 70% of mobile users will abandon an app that takes a long time to load, and a one-second delay can result in a 7% drop in conversions.

Frustrated users not only uninstall your app but may also look up to your competitor. You can easily counter this by preventing crashes, improving response time and screen rendering, and optimizing energy consumption.

5. Keep a check on numbers

Advertising is a crucial investment. If you want to ace it, you need to understand your revenue, cost, and returns. Measuring the return on an ad could be slightly tricky in this privacy-centric world.

But there are several other ways to measure your campaigns better. You must explore a measurement solution that best fits your budget and size.

6. Stick to privacy guidelines

Consumer privacy regulations have undergone extensive changes lately. It is essential to stay on top of the privacy guidelines, and you need to ensure that your app meets them to avoid penalties.

SEO was and remains the most crucial aspect of marketing and PR. With more and more businesses moving online, the process of satisfying search engine algorithms has never been more critical than it is today. Here are the top SEO trends and insights you can expect in 2023. Building knowledge around them can help you achieve your marketing goals efficiently. So, let’s get started!

1. Content is still king

Sure, we can get into the nitty gritty of data throughout the day, but you need content to have data to analyze. Unique and high-quality content is absolutely essential for SEO, but it doesn’t stop there. Easily ingestible content in the form of videos, infographics, images, and other media is a must because it can help drive more traffic. You can use ga4 google analytics to monitor the data and improvise your SEO strategy. Additionally, make sure your site is more user-friendly and accessible to increase user engagement.

What should SEO-optimized content include?

SEO-optimized content plays a vital role in fulfilling the users’ search intent. So, if your audience wants to know about progressive web app development, try posting content on the same. It can contribute to imparting a great audience experience. Google’s search algorithm also recognizes websites that regularly post fresh and quality content.

2. Use of Artificial Intelligence

Artificial Intelligence (AI) has become one of the hottest trends in digital marketing today. There are multiple ways to implement AI into marketing campaigns, such as using chatbots for email automation, customer service, and website personalization. According to a recent study, the AI market is estimated at 15.84 billion US dollars. It is also estimated that the global AI market will grow to USD 1394.30 billion by 2029.

With the constant rise of more AI tools, it is safe to say AI in marketing isn’t going anywhere.

3. SERPs are changing and turning more intelligent

Google’s algorithm has become much smarter nowadays because of the implementation of the latest technologies. A recent example is the BERT algorithm update. BERT stands for Bidirectional Encoder Representations from Transformers. This update enables Google to understand the language proficiently. This update also explains why techniques such as keyword stuffing can no longer drive traffic because Google now looks for more niche content that is conversational in tone.

The best way to deal with this update is to measure your Google EAT score, i.e., expertise, authority, and trust. Google has put guidelines on achieving good EAT scores.

4. Know your users

Marketers always strive to know or understand their customers better. In 2023, understanding user intent and putting user experience at the forefront will be critical to SEO.

So, what exactly are user intent and user experience?

User intent is the search goal of a user for a specific query. For example, a person might search for a particular topic, a nearby place, or a product they would like to purchase.

User experience is all about what your audience feels and thinks. How do they experience your website, mobile app, best mobile cross platform framework, etc.?

Both user experience and intent should be considered conjointly in internet marketing strategies from day one. They are intertwined because they work towards a common goal: meet the user’s needs or resolve their queries.

5. Prioritize responsive website

You need to continue the mobile-first approach in 2023 as well. It is because mobile phone searches are expected to increase this year. If you want to improve your mobile website:

Make sure it is created with a responsive framework and coding, so it automatically adjusts to the screen size of the device being used.

Try to boost your webpage loading times by using a content delivery network (CDN), implementing caching, and compressing images.

Consider using Google’s Accelerated Mobile Pages for creating mobile friendly web pages.

Why do these SEO trends matter?