#top10mobileappdevelopmentframeworks

Do you know more than 50% of internet users use mobile devices to access it? This makes mobile websites or apps a crucial platform to attract and engage your users. Businesses capable of doing this can quickly expect to grow their revenue.

Mobile advertising is a great way to add an alternative revenue stream to any online business with a presence on mobile devices. It is a marketing method displayed on smartphones and tablets through paid channels. Whether it’s SMS or banner ads in mobile games, mobile advertising is one of the most efficient advertising methods in today’s digital era. In this blog, we will share steps to create a robust mobile advertising strategy. Let’s get started!

1. Define your goals

The first step towards building an effective strategy is clearly defining your success metrics. Set realistic, clear, and measurable goals to understand better what campaigns you are running and their purpose. Some objectives may include the following:

Increase in-app purchases

Drive brand awareness for a specific demographic

Improve retention rate

Increase repeat purchase rate

2. Precisely define your audience

Every marketer has a specific budget on which they would like to work. Mobile advertising is an excellent way to reach your target audience with the highest level of personalization.

Assess your buyers’ personas and identify which potential users could be most profitable. With this, you can more accurately find a relevant ad network, customize your creatives, and understand what ad types you can utilize. This is also applicable for apps but make sure you get it developed by a reliable smartphone app development company.

3. Master ATT prompts

Now over 75% of apps utilize the ATT prompt, but the question is, how many are doing it right? Generally, the highest opt-in rates occur when ATT prompts are shown upon the first launch but mastering the ATT prompt is always beneficial to your brand and app category.

App marketers should learn to optimize pre-prompts to boost opt-in rates.

4. Check in-app performance

Poorly performing apps can cost you really high. So, getting them developed from a top mobile app development company in India is better. Also, 70% of mobile users will abandon an app that takes a long time to load, and a one-second delay can result in a 7% drop in conversions.

Frustrated users not only uninstall your app but may also look up to your competitor. You can easily counter this by preventing crashes, improving response time and screen rendering, and optimizing energy consumption.

5. Keep a check on numbers

Advertising is a crucial investment. If you want to ace it, you need to understand your revenue, cost, and returns. Measuring the return on an ad could be slightly tricky in this privacy-centric world.

But there are several other ways to measure your campaigns better. You must explore a measurement solution that best fits your budget and size.

6. Stick to privacy guidelines

Consumer privacy regulations have undergone extensive changes lately. It is essential to stay on top of the privacy guidelines, and you need to ensure that your app meets them to avoid penalties.