#behavioural design

Fun facts :

Key Performance Indicator: - Twitter:           Daily Active Users - Facebook:      Daily Active Users

Investment in Research and Development in 2019: - Twitter:           0,6bn - Facebook:      13,6bn

The theory of change says its practice is straightforward. Practice suggests otherwise. Our frameworks fail us.

The finger-pointing to the moon is a model, not a truth. What happens when our models and frameworks become held as truths instead of guides? There’s an often rephrased Zen quote attributed to the Buddha that says: Do not confuse the finger pointing to the moon for the moon itself. Zen Phrase Often our models, frameworks, or even data are fingers pointing to real life. I’ve spent my career…

Resetting our Habits: A Design Challenge (We're all designers now) #design #designthinking

Business thrives on habits formed by customers, but what happens when those habits change? That’s what Roger Martin speaks to and why we need to think like designers if we want to re-claim customers by helping re-set their habits (and the business processes we use to serve them). Roger Martin, former dean of the Rotman School of Management, and ongoing educator, consultant and scholar — lives…

Design For How We See Ourselves

Identity shapes design of products and services so why ignore it when we are designing for humans lives? Who we are, who we think we are, or who we see ourselves to be all shapes how we act. Our identity is among the most powerful forces that influence our behaviour. Research on change has shown positive effects from such as how we stand (our physical bodies), how we speak to ourselves, and the…

Design for Humans: Making what we create fit-for-purpose #design #servicedesign #behaviouraldesign

A Design for Humans approach connects how and who we are with what we create. Over the next few posts I’ll be looking at six dimensions of what I call Design for Humans. Designing for humans is at the core of what is called behavioural design, but goes beyond it. Design for Humans is my attempt to better articulate issues with design that keep us from making things that work for human…

Will, Intentions and Change: Connecting them to create real change, not just words. #psychology #change

Change is often less about what we intend to change and our willingness to take action. If innovation requires us to change something understanding how change happens is important to doing innovation well. Much of the literature on behaviour change emphasizes things like raising awareness, providing information, and shifting people’s intentions. What is often missing is will. A person might…

The Folly of Foresight - seeing the future means little if we can't develop and implement strategies to put knowledge into practice. My take. #foresight #futures

Seeing the road ahead isn’t the same as doing something to get there: it’s a lesson that foresight and strategy aren’t the same things

Seeing the future isn’t the same as meeting it with preparation.

“These lineups were scary” said one woman who had twice before attempted to get a COVID test at a Toronto-area testing centre. People were reporting waits of up to eight hours in places like…