Turning The Tables: Pure E-Tailers Going Offline
Click-before-bricks without launching a fully-fledged offline store is becoming the new thing.
Traditionally, fashion brands and retailers would open brick-and-mortar stores first to build their brands. Now an online presence can give a brand a much wider reach, and serve as a more cost effective option in creating a global flagship. Mary Katrantzou choose to launch her first store online in…
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