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Virtual Fitting Startup Virtusize Tries On Japan Via Partnership With Online Fashion Retailer Magaseek Sweden’s Virtusize, one of a plethora of startups trying to unravel the problem of how to “strive on” clothes online, is rolling out in Japan via a partnership with Japanese online fashion retailer Magaseek.
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ルミネのECサイト「i Lumine」が、手持ちや過去購入商品とサイズ感を比較できる「Virtusize」を導入
オンラインで洋服を買う際、やっぱり一番迷うのがサイズです。ブランドによってサイズ感が違うから、新しいブランドの買い物に踏み切りにくい。そんな困りごとを解決してくれるのが、スウェーデン発のフィッティングソリューション「Virtusize」です。この度、同社のオンライン試着ソリューション「サイズをチェック」が、ルミネのECサイト「i. Lumine」（アイルミネ）に導入されました。
2011年にサービスを開始したVirtusizeは、ヨーロッパではAcneやTopshop、東南アジアで他国展開するZaloraなど、世界中の大手ファッションECサイトに導入さてています。日本でも、MAGASEEK、ユナイテッドアローズ、アーバンリサーチ、ディノス・セシール、TSI ホールディングスなどのサイトで導入されています。
アイルミネのサイト上…
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Virtusize, the award winning virtual fitting solution used by global online retailer ASOS, announces more partnerships with renowned fashion brands in the UK. Monsoon, Acne Studios and Country Attire are the latest online stores committing to the Virtusize solution, allowing online shoppers to ‘virtually’ try on an item of clothing.
Its garment-to-garment 2D illustrator allows shoppers to compare the size and fit of an item of clothing they wish to buy with one they already own. For retailers Virtusize has proven to reduce size and fit related returns by up to 50%, increase conversion and improve the shopping experience for customers shopping online.
A positive response from retailers and shoppers has meant Virtusize has rapidly grown in 2013 and the solution is now available on 225,000 garments across 30 online retailers internationally.
Sweden’s Virtusize, one of a plethora of startups trying to solve the problem of how to “try on” clothes online, is rolling out in Japan via a partnership with Japanese online fashion retailer Magaseek. As of today, its “Fit Visualiser” solution is available on 20,000 items on Magaseek’s online store, so customers can better understand the size and fit of items before they make a purchase.
It follows a similar tie-up with the UK’s ASOS earlier this year and also paves the way for Virtusize to make the claim to being the largest virtual fitting solution in terms of availability — though I suspect a number of competitors may dispute that definition. I’m also told the startup is on track to break even this fall.
Differing from Fits.me’s 3D modeled approach, which uses robots, or something like Metail that enables a shopper to upload and see a 3D visualisation of themselves in order to virtually dress up in potential purchases, Virtusize lets customers compare specific measurements of an item they are looking to buy with a similar item they already own. The startup says that by displaying and overlaying 2D silhouettes of both garments, customers can more accurately compare sizes and, ultimately, choose the item that would fit them best — an approach that has obvious cost savings over the up front work involved in 3D visualisation of a retailer’s entire catalog.
Stockholm-based Virtusize is expanding beyond Europe after this summer's news of abig partnership with ASOS. Now they're hitting Japan by launching with a few e-tailers, although they can only announce Magaseektoday. Virtusize offers a 2D garment comparison solution to illustrate the size and fit of the product. allows you to upload the measurements of a garment you like, such as the length and width across the chest of a shirt, and then compare those measurements to other shirts you see when shopping online.
Peder Stubert, Co-Founder and Head of Growth at Virtusize tells us that they've always had their eye on Japan, as it's the third largest e-commerce market after the U.S. and China. One thing that's interesting about the Japanese etailers to Virtusize is that they're already extremely specific and have a load of information about their products.
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Asos [IRDX RASO] is introducing virtual fitting to its website, it was announced today. The online retailer is the first UK customer for Swedish companyVirtusize’s Fit Visualiser.
There are an abundance of startups trying to solve the problem of how to “try on” clothes online, with a range of different approaches and technology — a competition we’ve previously likened to a space race where nobody has yet landed on the moon. Today, Virtusize launches its virtual fitting solution in the UK via a partnership with ASOS. After a successful six month trial, the “Fit Vitualiser” button is initially being rolled out on the product pages of over 2,000 of the online fashion retailer’s own brand clothes.
Shunning Fits.me’s 3D modeled approach which uses robots or something like Metail that enables a shopper to upload and see a 3D visualisation of themselves in order to virtually dress up in potential purchases, Virtusize lets customers to compare specific measurements of an item they are looking to buy with a similar item they already own. By displaying and overlaying 2D silhouettes of both garments, the startup says that customers can more accurately compare sizes and, ultimately, choose the item that would fit them best. It’s a compelling pitch and has obvious cost savings over the up front work involved in 3D visualisation of a retailer’s entire catalog.
