#bb-auto

BB on Bullseye - The Buchmann brothers Aero Arrow Wheels.

When I saw this advertisement in a 1986 Parts Catalog, I thought it was one of the most beautiful wheel ads ever.  A visually striking aero wheel, splashing water, the bb Auto brand that was always a bit of a mystery… and some of the most difficult to translate/poetic Japanese I have ever read.

  My liberal translation reads…

Differentiate the moment.

Beauty. It subdues all.

Beauty. It makes…