Hegarty on Advertising
This thursday, I was lucky enough to score a spot at Sir John Hegarty's talk on advertising and his new book, Hegarty on Advertising, at London College of Communication. His talk was not only fun and inspirational but also strangely synced up with the Mad Men story plots (guess we know who they got their inspiration from).
Here's some key advice I got straight from the man himself:
1. Invest in your career.
2. Money is a tool, not a philosophy.
3. Surround yourself by creative and interesting people.
4. The truth is the best strategy you could ever use.
5. Believe in something.
See more pictures from London College of Comunication's Photostream here.
















