#barkside

Above is a video we released last week at Deutsch LA for Volkswagen.

In a matter of a few days, with only one broadcast airing, we’ve already picked up over 6 million views.

The LA Times wrote a nice complimentary article, with the headline – VW’s Super Bowl teaser video ‘The Bark Side’ goes viral.

The headline is untrue. We did not go viral.

This video is popular because people chose to spread it – not because the video shared itself.

We attempted to pack the video with cultural currency targeted at specific communities on the web that actively share content. We paid attention to the kind of content they share. And then we put the video where they would find it. But none of that guaranteed us success before hand.

You can design for popularity, but you cannot guarantee it. Popularity is a stochastic process. There is no such thing as a viral video, no matter how hard we as an industry want to believe it or try to sell it.

#starwarspets: el Star Wars de las mascotas

#starwarspets ha sido la temática de las fotos durante el Barkworld Conference. Juguetes, disfraces para mascotas, disfraces para los dueño, galletas y todo mundo de entretenimiento con la temática de la Guerra de las Galaxias.

Si bien es conocido el Lado Oscuro o Dark Side, pues para este caso ha sido presentado el Bark Side

Juguetes de naves, Death Star y hasta Chewbacca han sido muy bien recibido por nuestros amigos de cuatro patas.

"Atentos a nuestra próxima galería estar deben"

It would be a shame if something

Happened to him.

weird. ima chew on this song for a lil bit....