#back-linking

New Post has been published on https://cesnydermarketing.com/2018/earning-website-backlinks/

Earning Website Backlinks

Earning Website Backlinks

Charles Snyder Raw #133 – Earning Website Backlinks.  So here I am trying to get back on schedule with our content schedule.  Since I am still a little behind, I am taking another question sent to us indirectly.  But thanks to Charles for the question, because it is a valid one.  Here it is:

“How can I get a website baclink for [my website]?” – Charles M.

First thing is first Charles, I like your name!  You sound smart, educated and successful like some other people I know by that name.  And just to let you know, your question was referred to us, because we have answered similar questions before.  So let’s dive right in, shall we?

As I say in this video and others, the operative word there is EARNING those back-links.  Since that means there’s work involved, I can almost see some people cringing already.  But Google recommends building links the right way, to relevant content that your readers may find useful.  So despite what some “gurus” say, Google is top dog when it comes to search engines – maybe it’s a good idea to follow their rules…

In any case, I share with you and everyone else that there are many ways of earning back-links.  You even mention a few of them on your website such as guest blogging, coaching, etc.  But the one idea I talk about most in the video, is the one that I see so few mention anywhere else.  Answer questions from your potential audience – the very same problem-solution scenario we use for content creation.

I hope this helps and enjoy the video!

A Word About Quora

I no longer answer questions like Earning Website Backlinks on Quora.  There are no checks and balances in place for the rampant censorship by some moderators.  And to make matters worse, inquiries about the anonymous censorship that goes on there have yet to see any reply.  I will continue to help others, I just won’t be wasting my time on that website.  Say Goodbye Quora!

New Post has been published on https://cesnydermarketing.com/2018/backlink-building-secrets/

Backlink Building Secrets

Backlink Building Secrets

Charles Snyder Raw #112 – Backlink Building Secrets.  Since I do not have anything in particular to talk about today, I decided to take another question from the audience.  So I looked over all the requests on Quora and picked out Rick’s question.  One thing that stood out for me was as I was reviewing the 50+ answers, nobody really talked about content.  I mean some of them hinted at content and I think I remember seeing one or two mention it.  But none of those people answering emphasized content creation first or as the primary “secret” ingredient for link-building.  So that’s what I talk about in this episode…

New Post has been published on https://cesnydermarketing.com/2018/do-you-need-backlinks/

Do You Need Backlinks

Do You Need Backlinks

Charles Snyder Raw #97 – Do You Need Backlinks?  Here is another question I seen on Quora and I just had to answer.  Specifically, someone wants to know “Do I have to make a backlink for my website?”  Since I found no other information other than a web address, I answer the question in the broadest sense.  But the short-short version is simple; no you do not have to make a backlink for your website.  However, you definitely want to and I share why in this episode.  So check out my latest video and be sure to subscribe to our YouTube Channel!

New Post has been published on https://cesnydermarketing.com/2018/collecting-quality-backlinks/

Collecting Quality Backlinks

Collecting Quality Backlinks

Charles Snyder Raw #94 – Collecting Quality Backlinks.  First let me just say that we see this kind of question at least a dozen or more times a week.  So it seems to me that there is a great deal of misunderstanding when it comes to SEO and link-building.  Since I have answered this question many times, many ways, I wanted to offer a different perspective today.  In fact, I see so very little of practical short-term solutions, that’s where I am going in this episode.  Finally, I also add a small dose of reality in my response for good measure.

New Post has been published on https://cesnydermarketing.com/2018/not-a-damn-penny/

Not A Damn Penny

Not A Damn Penny

Charles Snyder Raw #89 – Not A Damn Penny.  Since we have been receiving a lot of questions on Quora lately, today I address another request.  So the question goes like this; How much would you pay for a back-link?  My answer is simple and sweet, Not A Damn Penny.  Newsflash folks, if you are paying for the link, it’s an ad not a back-link.  From my experiences, paid links are over-inflated and of little marketing value in most cases.  But don’t let me stop you from throwing your money away…

New Post has been published on https://cesnydermarketing.com/2018/build-human-relationships/

Build Human Relationships

Build Human Relationships

Charles Snyder Raw #85 – Build Human Relationships.  Since the past 2 weeks have been a mess, this episode finally puts me within reach of being back on schedule.  Well for the most part anyway.  So to keep things moving along, I take another question sent to us on Quora and it’s a familiar one.  But I dive a little deeper this time around to talk about the human side of link-building.  In other words, Build Human Relationships and the links will follow.

New Post has been published on https://cesnydermarketing.com/2018/marketing-plumbing/

Marketing Plumbing

Marketing Plumbing

Since publishing my last 5 Minutes With Charles video – Building Your Marketing Foundation, I have received a few questions.  Almost all of the questions were about the Marketing Plumbing and how to create it.  So here are some more details that will hopefully help you understand.

The Content Marketing Wheel – The spokes are your Marketing Plumbing

First of all, think of your website as the hub of your marketing “wheel” that ties everything together.  Kind of like an old-West wagon wheel.  Additionally, social media, content and SEO with links to and from your website are the spokes of your marketing wheel.  Therefore, the outer ring is your audience on social media, online branding and coming up in search engine results.

Keeping with the wagon wheel analogy, they work best when there is a hub, spokes and a rim.  Remove any one of those components and the marketing wheel fails.  The spokes of the wheel represent your Marketing Plumbing.  Without the “spokes” the rest of the wheel (and your marketing) is useless.

However, direct response marketing is a different kind of wheel, but a wheel just the same.  Additionally, your landing pages take on the role of “spokes” and are therefore your Marketing Plumbing too.  So you may think of your offer as the hub and your ads are the outer rim.  In other words, multiple ads drive traffic to your “spokes” which funnel to your offer.

Building Your Marketing Plumbing

Since there are so many components to building out your plumbing, it is beyond my scope for this video.  Although I cannot emphasize the need for properly getting it set up.  Here are some basic guidelines to get you started.

First, I recommend starting off small and simple, then you can expand one step at a time.  In other words, you start with a website and blog, preferably one in the same.  Then you put your first spoke in the wheel by creating a Facebook business page, linking your site to your new page and back again.  So once you have that completed, then you add more spokes like Google+, Instagram and Twitter.

In conclusion, keep adding spokes to your marketing wheel by adding more Marketing Plumbing!