Niki Lauda for Autorevue Magazine, Austria, 1972
1972. "For his first cover photo for autorevue, Lauda was invited to the studio of our photographer Bernd Schilling, who had carefully selected a suitable wallpaper."
This was Niki Lauda's first, or at least one of the first, official promo shoots at the beginning of his racing career. Herbert Völker, a journalist and long-term friend of Lauda's who later on helped write both of Niki's biographies, was also a writer for Autorevue in '72. He helped set Niki up with the magazine, which ran front page spread of Lauda in his March gear, giving the young racer his first taste of real press in Austria.
















