Taos, NM ideas
Group Members: Courtney Prate, Rachel Strauss, Kate Bailey, Dana ManziWe would start with some type of interactive social media at a fair or convention to find people to work for our company. We would establish a hashtag at this even, and this way people would already be sending in tweets and photographs of the event. We could include liking the Facebook page of our package at this event, that would get them discounts or vouchers at the event.We would take those who apply for social media and PR related jobs in that area to see the areas you are thinking about presenting and promoting in your package.
Then we would start reaching out, asking for a meeting, outlining your goals, and having them say their experiences and what they want to get out of this experience. Next we would create a plan based on everyone's feedback so that they feel they have a stake in the project. This will help later because they will be more willing to contribute if they see that their ideas would be heard.
In individual meetings we will propose this travel idea, and ask what types of hashtags they would like to see or think would work. In a contest form one person's idea would be chosen based off of amount of re-tweets or amount of tracking statistically.
We would create a hashtag that ties in the travel element with the contest, and make sure it is unique enough for people to remember and find.
Based off of the work we see and the amount of success each person has had so far, we will create representatives for each location in the package, and work with them to appeal to that individual audience. All of these representatives would still meet up and discuss in order to create unity in the project and not have certain areas of the package look detached,
