#audienceanalytics

📺 Unlocking OTT Content Trends on JioHotstar – Insights from Streaming Data Scraping & Viewer Analytics 🎬

The #OTTentertainment landscape is expanding rapidly, and understanding what audiences watch, binge, review, and engage with has never been more critical. By leveraging streaming #datascraping and audience analytics from #JioHotstar, platforms and content teams can uncover meaningful insights to guide smarter content, marketing, and #businessdecisions.

🔍 Key Insights Identified

✅ Consistent rise in regional content consumption

✅ High engagement on thriller, crime & drama genres

✅ Ratings and reviews strongly impact watch decisions

✅ Seasonal spikes during festivals & major sports events

✅ OTT originals gaining more traction over licensed titles

With accurate #OTTaudienceintelligence, platforms and brands can:

📌 Identify high-potential content categories

📌 Plan smarter content acquisition & production pipelines

📌 Improve personalization and viewer recommendations

📌 Optimize campaign timing for maximum reach

📌 Benchmark content performance against competition

A study reveals consumer trends regarding companies’ take on political and social issues.

Trade Journal Report        March 15, 2019

GAINESVILLE, Fla., March 15, 2019 (swampstratcommsp19.tumblr.com) – Audiences make up a large part of companies’ success. Without consumers’ input, organizations do not have any helpful feedback from which they can adjust and improve. Taking into consideration audience’s opinions and behaviors can guide companies in the right direction, not only publicly but also economically. This week, The Holmes Report highlights the importance of social inclusion. On one end, Sona Bajaria, the marketing vice president for Pernod Ricard, has started an initiative to change perspectives that scotch is predominantly a male-drink. She strives to make her area of expertise an inclusive one in which women are considered and respected. Similarly, Aarti Shah writes that, despite women’s progress in being recognized as leaders in the public relations field, they still are not treated equally. Furthermore, a study stresses the need for companies to consider their audience when taking political or social stands.

The Global Strategy Group’s sixth annual report on business and politics states that consumers believe companies should take political and social stands given that they have the ability to promote change. However, companies must evaluate their audiences’ opinions before publicly announcing where they stand on an issue. Not doing so could cost them their influence on certain groups of people by driving them away: “It’s important to know where your audience stands, and on what issues,” the study states. “The way you articulate an issue is also critical – words matter.” Additionally, the study indicates that consumers’ support can also be defined by companies’ stands on divisive issues, such as diversity and equality. Consumers appreciate when companies’ decisions and announcements are backed up by intention and deep thought. In summary, companies must act strategically and consider all sides of an argument before publicly announcing their stand.

Social advocacy is something that companies have incorporated as part of their marketing strategy for a few years now. Companies decide to support an issue and promote change among their audiences in order to move toward a more inclusive society. However, these companies must evaluate whether taking a stand on a certain issue can drive part of its public away. More importantly, companies must evaluate to what extent their audiences expand and whether their public actions impact a wider range of people. Today, many communication platforms have given companies a way to reach their public and connect with them. This is something they should take advantage of.

The Holmes Report serves as the “voice of the global public relations industry.” It highlights important news and events about the industry and professionals.

Contact:

Valentina Baptiste