TROY CARTER'S @atomfactory LAUNCHES NEW SMASHD LAB ACCELERATOR FOR STARTUPS FOCUSED ON ENTERTAINMENT AND CULTURE...
LOS ANGELES, July 22, 2015 -- Today, music manager, investor and entrepreneur Troy Carterannounced Atom Factory is now accepting applications for its new startup accelerator, SMASHD LABS, set to launch on September 14, 2015 in Culver City, CA. With roots in music management – representing John Legend, Miguel, Meghan Trainor, and Lindsey Stirling, to name a few – Atom Factory also recently launched tech and culture editorial platform Smashd.co in March 2015. Through SMASHD LABS, Atom Factory will invest $50,000 in each of the 5-7 participating companies, ultimately pairing them with brand partners and mentors to accelerate growth. All companies must demonstrate the ability to influence and shape entertainment & culture.
"The addition of SMASHD LABS to Atom Factory is part of a multi-stage plan to advance our mission of representing the convergence of tech, culture and hustle," stated Atom Factory Founder and CEO Troy Carter. "At Atom Factory, we are known for spotting and growing talent; we are excited to identify and nurture the talent within the next wave of entrepreneurs."
The Atom Factory team, led by Troy Carter, who has 70+ personal investments in his portfolio including Uber, Spotify, Dropbox, Warby Parker and Lyft, will serve as mentors in the accelerator, being joined by leading influencers within academia, brand management, legal, communications and finance. Invited companies will spend 10 weeks co-working from Atom Factory's offices, progressing through curriculum that spans product development, design thinking, communications planning, the art of influence, and funding. Focusing on entertainment and culture for the first cohort of participating companies, the accelerator is now accepting applications through www.smashdlabs.co until August 7, 2015. For more information: https://youtu.be/Z_zhzrfDSC4.
About Atom Factory
Atom Factory is an entertainment company with roots in music, technology and media, smartly combining the three through editorial at Smashd.co. Representing top artists – John Legend, Meghan Trainor, Miguel, Charlie Puth, and Lindsey Stirling, to name a few – founder and CEO Troy Carter also maintains investments in over 50 break-out start-ups including Uber, Spotify, Dropbox, Warby Parker and Lyft. A collective of unique individuals with varied experience, all united under the mission to disrupt culture, Atom Factory was established in 2010.
Source: PRNewswire, Atom Factory
