#asumvcd

The second project, Over Time I get Used to Everything and Start Taking it for Granted, is a series of photos taken throughout New York City in places Sagmeister had never been to before. Because of these unique stops, he could not take them for granted. Among various other things, Sagmeister swam in the Hudson River at 6:00 a.m. with letters painted on his chest, marking a word on a dirty cop car and hanging out the window of a thirtieth floor window holding a sign until the police and fire trucks arrive. At this point in the story, he narrowly misses being arrested.       After reading several other booklets, I realized that Sagmeister tells a story through type, photography and video (accessed online). At times he will share the story or journal entry to explain what the project was. This part comes at different times in these small booklets. Sometimes they are at the end and other times they are in the middle. Never does he tell the story before the viewer can see part of the project. This seems to help pull you through the images. Some of the images that are not as interesting end up having the explanation in the middle. This makes the reader want to see what happens after. Sagmeister plans things for his work and does not worry about repercussions. This is probably why we see his work as so cutting edge. People are scared to do what he does. He seems to live like a 20-year-old boy still with ideas that are surprising. The most interesting part of his stories is how he gets to the idea. All of his ideas seem to come from his journals or things that keep him up at night. As a designer that keeps trying to write a daily journal, which seems like a great source to get encouragement.