#aspac dan

*GIF from the Internet*

Last week was a lot of fun. I was able to make another set of ideas for Lazada. Unfortunately, I wasn’t able to make it to work because of class. I sent my ideas to sir Keno Enriquez through e-mail, trying to fit in as much of what I have learned from the previous pitches as I can. Hearing how the creatives come up with ideas, and seeing firsthand what pitches are like, was a really good experience.

*GIF from the Internet*

My fifth week of internship was composed of brainstorming, brainstorming and researching. It was a wonderful experience to become a part of a huge project that can potentially represent the country and make an impact to the world. I was so giddy to do the task that I didn’t mind doing it at home during the weekends (even if it was an assignment). I was able to do the work with my intern mates which allowed us to do it easily and precisely mainly because of our teamwork. (Aye!) By the end of the week, I was able to witness the monthly gathering of the company, celebrating the birthdays of their employees from the months of May and June. It was thrilling to see that they prepare as much as buying individual cakes for the celebrants, karaoke, and some food to share. This scenario makes me think how close the company and their employees are to each other that they consider each other as family.

*Photo from the Internet*

This past week I had the chance to work with my co-interns! Ms. Issay Nodalo gave us a task, which is to research on the current and past slogans of each country in the world. It was a bit frustrating at first since the countries assigned to me were African countries. Some of their countries didn’t have slogans nor logos. After presenting the result of our research, another task was given to us which is to group countries by their slogans. We came up with 7-8 categories and placed 144 countries in different areas. After this, we presented again and did a SWOT analysis of the Philippines. It was such a cool experience, to brainstorm and throw around ideas. It felt like we were really part of Aspac and we weren’t just interns. It also gave me the chance to bond with the other interns and chika with Aspac’s start team, Ms. Issay, Ms. Fay Ballo and Sir Rey Leuterio. Only two weeks left and I’ll surely miss this!

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*Photo from the Internet*

Week 4 of internship was interesting. I was able to sit down in a meeting with the production team, discussing details about a shoot. Even if I was not able to attend the shoot itself, I somehow was able to have a glimpse of what it would look like and sound like because of discussion/meeting. As well, I was able to participate in a brainstorming of a different team (because my mentor was out, thank you for adopting me other team’s mentors!) and share my take on bid ideas and storylines. It was kind of quiet, however, because of the start of the rainy season and as some of my intern-mates were not around on some days because of school. Nevertheless, I was yet again able to learn new things and experience the ad agency life even if it is subtle and minimal.

*Photo from the Internet*

This week I was able to tag along with Sir Kri Alimario and Sir Emman Yu to one of their interviews with a brand ambassador. The ambassador is the owner of a 3D eyebrow tattooing boutique in Greenbelt. It was such a fun experience since I was able to participate in the interview by asking questions to the client. I didn't feel like an intern at all! It felt like I was part of Sir Kri and Sir Emman's team. Though I didn't ask much, but to be able to work with my mentors is such a fulfilling experience. It felt like this is it, I'm slowly starting to feel like an adult (well somehow, not there yet but baby steps!) I knew my papa's advice would come in handy someday. Growing up, he always reminded me to never be shy to ask questions. Always be curious as long as it's in the right place and the right time. Looking forward to the next few weeks to come!

*GIF Pre-made from Anime Studio Debut, Added and Modified Animation by Joane Balatbat*

The third week of my internship came by quickly. I was able to participate in another creative workshop for young art directors, copywriters and strategic planners about strategy and the recent ad week for Dentsu companies in Thailand last May. It was refreshing to hear key notes from senior art directors about what is what and what is not. It was also interesting to hear how well ASPAC was doing and how international agencies were getting the spotlight in the international scene. I hope in the future Philippine agencies in general would be able to advance well in the international scene, becoming pioneers of change and innovation to the world. I’m looking forward to more exciting activities and tasks during my internship days that will become new learning experience/s to me.

*Photo from the Internet*

This week I got a chance to see how Account Managers present an ad at the ASC. Although I’ve been to presentations before, this time was quite different. The other times I went there, it was only to present minor revisions/changes for the ad. Presenting a new ad was slightly different because everything was discussed, from minor details such as the font used, to the main subject like why this particular picture was chosen for the ad. This week my mentor Sir Kri Alimario also mentioned that in ad agencies, everything needs to be fast paced. Time is important, just like in every other company. The more work done in a day, the better.

*GIF from the Internet*

Second week of internship was fruitful and challenging at the same time. I was able to witness a creative workshop among young creative directors and copywriters which was truly insightful as this was completely different from when we share insights in school. One time I was also asked by my one of my mentors to participate to their brainstorming. I was thrilled to be able to contribute to the team even if my idea was something very minor in detail. Some days were very hectic with deadlines coming out of nowhere. Fortunately, I was able to handle my tasks well by being quick on my toes. As well, I am glad that my mentors entrust me to create materials for their campaigns whether these are minor or not. I was able to share my take on creating a logo for one brand and improve an existing idea by sharing an execution for an ad. Knowing that these things allow my mentors and their teams to finish a project quickly makes me sleep well after a tiring day.