Google Unveils Gemini-Powered Conversational Tool for Effortless Search Ad Campaigns
In a significant update, Google has integrated its Gemini family of multimodal large language models to enhance the conversational experience within the Google Ads platform.
This latest feature aims to simplify the process for advertisers to swiftly create and expand their Search ad campaigns.
The conversational experience is a chat-based tool designed to facilitate the construction of Search campaigns.
Leveraging your website URL, the tool generates relevant ad content, encompassing assets and keywords.
It goes further by suggesting campaign-specific images through generative AI, drawing from both generative AI and your website's existing images.
Google emphasizes that images created with generative AI will be clearly identified.
Before campaigns go live, advertisers have the opportunity to review and approve the suggested images and text.
The beta access to this conversational experience in Google Ads is now accessible to English language advertisers in the U.S. and U.K.
Global access for English language advertisers will gradually roll out over the next few weeks, with plans to extend access to additional languages in the coming months.
Shashi Thakur, Google’s VP and GM of Google Ads, mentioned in a blog post,
"Over the last few months, we’ve been testing the conversational experience with a small group of advertisers.
We observed that it helps them build higher quality Search campaigns with less effort."
This innovative tool joins Google's suite of AI-powered tools for advertisers, following the introduction of "Product Studio" a few months ago.
Product Studio enables merchants and advertisers to leverage text-to-image AI capabilities, creating new product imagery and enhancing existing images for free by inputting prompts.
This announcement aligns with Google's broader effort to infuse AI across its products.
Recently, the company unveiled three new AI-powered features for Chrome, introducing functionalities like tab organization, theme customization, and assistance with online activities like writing reviews or forum posts.
As the tech giant continues to integrate AI innovations, advertisers can leverage these tools to streamline campaign creation and enhance the overall advertising experience.
