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Change is hard to attain. It puts you in an uncomfortable territory but often change brings a positive outlook; be it at an individual or an organizational level. As often talked about in the industrial circles, we are now living through an era of VUCA - Vulnerability, Uncertainty, Complexity and Ambiguity; especially after the pandemic outbreak. But it can be dealt with a resolute will to be a better version of the business we run. Bill George proposed VUCA 2.0 - Vision, Understanding, Courage and Adaptability to deal with an unpredictable business downturn. Let us discuss how you could save your business by taking incremental steps on your journey to become a Digital SMBs. As a business, it starts right from being present digitally to going totally paperless or completely digital in the name of digital transformation. Here are some quick ways in which you could safeguard your business by going digital because your prospects are online: 1. Business Listing - Search-engine, maps and B2B e-commerce Your store or plant or outlet must be listed on a search engine, Google and Apple map with a location pin. It boosts visibility, enhances leads and gets a higher SEO rank for the business. Listed business generated inflow of customers even during the lockdown. Imagine your mixer-grinder broke down and you want to purchase a new one - You’d google for nearby registered dealers and check for availability. Sale made only if you’re online. 2. Read the full article

4 Step Action Plan for Sales Growth As we have half completed July of the 2020 & in some countries lockdown is still in force. Companies are still struggling over fixed expenses like salary, but it’s a great time to reorganize, re-calibrate, and prepare our sales teams to hit the year-end sales goals you’ve set for them. Maybe your team has turned slightly off track since the lockdown was forced them to stay in their home. By assessing you’re your weak point in sales and creating an updated action plan, your team will have a roadmap to follow and a renewed motivation for achieving the revenue goals which you have set for your company in 2020. Follow these 4 step action plan to achieve your revenue goals after lockdown: Step 1- Analyse the Past Analysing trends in your results up to this point in last year allows you to identify challenge areas and determine the next steps for improvement. Ideally, your team should be frequently conducting post-sale analyses and documenting the findings. This process is often overlooked as salespeople are enthusiastic to move on to the next sales opportunity, but the results are really effective for creating a sales strategy moving forward. Make it a point to learn from your losses and repeat the things that have been successful in the past.  It’s also essential to analyse your sales funnel by stage. That allows you to look back and see where your salespeople are losing opportunities. Read the full article

The core essence of Search Engine Optimization (SEO) is all about enhancing the visibility of your business website in the organic search results of search engines like Google, Yahoo and Bing. To achieve that, a business must understand 3 core components – type of content people need, how search engines operate and proper promotions & optimization of your website. Following are the best practices that must be practiced by businesses who aspire to become a digital enterprise and expedite their growth: 1. Keywords Optimization & Indexing Keywords that are relevant, most searched and impactful ones must be used in your title, website articles or blogs contribute to achieve a higher rank in the organic search results. One must research the right keywords on Reddit – the front page of internet to avoid keyword stuffing. Often, blogs or newspapers attach a brief summary of writings to make it more findable in databases, it is called Indexing. 2. Utilize Untapped Keywords & Benchmark Competition The keywords can be newly made or similar to the ones used by the competitors in your industry. But if your content include the untapped keywords that others miss out on, it gives your website an edge and boosts the organic reach. 3. Optimize Title Tag for SEO It is important to include the relevant keywords as early as possible in your content, so it is advisable to include the most important one in the title followed by others in the write-up ahead. 4. Read the full article

Google Maps is a great boon when a user needs to quickly search a listed business nearby. Are you a verified business on google maps yet? What information does a user get when searching for your business or that category on a search engine? Every local business must have a verified listing on google maps to be ranked higher in search results, be more discoverable, approachable and generate quality leads. Here at Arslok India, we can help you understand the best google maps related strategies to be leveraged for your business growth: 1. Set-up Google My Business Account It is free, convenient and intuitive to set-up an account and update your complete business profile on Google Maps. It helps your business be more discoverable, adds credibility and generates web-traffic in the form of prospects. The details required for setting-up an account are as follows: Name of the business, G-mail & a passwordBusiness category, location, service areas and contact informationFinish and manage the listing 2. Manage & Verify Your Listing Consistently After logging in, verification of the listing can be done by Postcard by mail (take 2 or more weeks)Other methods like phone or email Further, it could be managed by adding other details like website, hours of service, business description and later on it can be edited for multiple business or store locations after you have claimed it as an owner. 3. Read the full article

Any marketing campaign’s success is measured by certain metrics like conversion rate, clicks & impressions but it is known to everyone. What makes any local SEO or PPC campaign on social media platforms successful? How can your business enterprise adapt and implement these must have elements in your future campaigns? Are you present in multiple locations within a region and want to create awareness for your brand outlets, stores or footprint, let us explore how it can be done with minimal spend and maximum returns.  Arslok India has a team of expert professionals who are sharing their knowledge in this article. Read ahead to know the secret ingredients to make your local marketing campaign successful, as per a recent report from MarTech Today: 1. Listing Management for Higher Discoverability. The fundamental pillar for an impactful local marketing is to claim listings on portals, search engines, discovery platforms and relevant blogs. Restaurants and hospitality related businesses must be listed on social media, Zomato, GoogleMaps, Dineout and TripAdvisor etc. with their most updated contact details, working hours, locations, offers. This helps in getting discovered, become more credible and better engaged with the prospects around the area of your business. More listing helps in better distribution of content with the help of aggregators, publishers and local influencers with great reach. 2. Effective Local SEO for Brand Awareness. Read the full article

Social Media presence is inevitable for SMEs but marketing on either of them is quickly catching attention. A business enterprise is often worried of their investment in social media campaigns, platform specific content creation and generation of quality leads. Whether the returns are beneficial enough or they’re just putting in capital, time and efforts on online marketing. It depends on the nature of your business, team associated to handle social media content and requirement of engaging with prospective clientele online. SMM could be done in-house by the content and digital experts or it could be outsourced to an agency that takes care of the overall needs. Arslok India, a digital marketing agency that can take care of all your online marketing needs across social media platforms. In this article, let us tell you how outsourcing SMM to experienced experts makes much more sense, can empower your sales and save time with which you can have a better focus on core business activities. A. Perks of Outsourcing vs In-house SMM More dedicated time to your business pages, diligent efforts by learned digital marketers, cost-effectiveness with respect to hiring skill-set wise full-time team, frequent and curated posts and better knowledge of various social media platforms are some of the perks of outsourcing your social media marketing to a digital agency rather than struggling to do it in-house. B. Read the full article

Social Media presence is inevitable for SMEs but marketing on either of them is quickly catching attention. A business enterprise is often worried of their investment in social media campaigns, platform specific content creation and generation of quality leads. Whether the returns are beneficial enough or they’re just putting in capital, time and efforts on online marketing. It depends on the nature of your business, team associated to handle social media content and requirement of engaging with prospective clientele online. SMM could be done in-house by the content and digital experts or it could be outsourced to an agency that takes care of the overall needs. Arslok India, a digital marketing agency that can take care of all your online marketing needs across social media platforms. In this article, let us tell you how outsourcing SMM to experienced experts makes much more sense, can empower your sales and save time with which you can have a better focus on core business activities. A. Perks of Outsourcing vs In-house SMM More dedicated time to your business pages, diligent efforts by learned digital marketers, cost-effectiveness with respect to hiring skill-set wise full-time team, frequent and curated posts and better knowledge of various social media platforms are some of the perks of outsourcing your social media marketing to a digital agency rather than struggling to do it in-house. B. Read the full article

They often say - Sales is a revenue center and other organizational departments are cost centers. A primary activity in Porter’s value-chain, Sales performance is of utmost importance as it drives revenues and helps an organization realize its mission. However, keeping a consistent level of sales is very difficult yet an ideal desire for a business. Many times, you may observe a drop in sales and it could be attributed to a host of reasons. At Arslok, we can help you diagnose the root cause and extend sales training as a corrective measure to enable your business attain a nimble growth trajectory.  Let us look at the key reasons why your sales plummet and identify what can be done in order to thwart it timely. 1. Frequent Changes in Senior Management A business is primarily driven by its leadership’s direction because they steer the middle management who make things happen on the ground. Frequent or recent changes in the senior management may lead to temporary drop in sales because of misaligned focus, difference in style of leadership or lack of synergy. Clear communication and proactive succession planning can save the fledgling ship. 2. Unfavorable Compensation or Incentive Structure Maybe it is a case of low employee morale and lack of motivation. It is often due to an ill-conceived compensation structure, insufficient performance incentives or bonuses for high performers. If corrected timely, it can do wonders for your sales and return on investment. 3. Read the full article