I am so honored to serve my country today by speaking @fortknoxky to the 3rd Recruiting Battalion about leadership. This group of men and women directly impacts our entire country as they oversee and recruit The next generation of Warriors. Leadership is always the same but with such a rich cultural history of honor and pride military recruiters across the country are facing new challenges with this youngest generation. The challenge is - How can we improve our leadership/messaging to match the needs of these modern Warriors? Like any business or martial art we must grow and evolve to stay the best. It’s a big challenge so I am sending everyone who attended a first draft of the #WarriorsCode handbook. If you have been in the military and got some ideas, plez let me know. #warriorscode #shamrockway #armystrong #nevergiveup #mma #ufc #champion #speaker #entrepreneur #philanthropist #armyrecruiting #IfYouWantToJoinTheArmyLetMeKnow #BandOfBrothers (at U.S. Army Fort Knox)














