#arma17

What’s up Creatives? For the second time we worked with the label ARMA 17 and their upcoming artist Luca aka Spara. He just debuted his second song “MAFIA”, which we directed and produced.

ARMA 17 itself is founded by its four members Alex, Momo, Tugay and Dorian. They gave us insight on the meaning behind their label’s name: “ARMA” is Italian for weapon and “17” represents a very special number for them, also hinting at the year 2017 where they have founded their label.

The label consists of a group of friends, who have known each other for years. The four guys underlined that there is no leader or manager and that everyone works with each other. For one, they saw a trend in the music business. But even more importantly, they saw potential in Luca, so they took that opportunity.

2 directors, about 30 actors, 3 days of production, 4 locations and a ton of equipment.

Pao and Nader were the ones behind the camera, ARMA 17 called in favors and all of their friends came and took on roles in the video, which was produced in the 3rd week of June in Berlin. The 4 locations included Dorian’s pub in Tempelhof, Museum Island, Westhafen and Märkisches Viertel.

The guys provided us with heavy equipment: fake guns and a ton of nice cars - mostly Mercedes and BMW to really capture the “MAFIA” concept in the video!

Everyone worked their asses off and put in so much effort into this video but the result speaks for itself. Go ahead and see for yourself: