#appsnack

Appsnack GM Sandy Shanman presents the "Three R's of Mobile Advertising: Relevance, ROI and Rich Media" at Digiday Mobile - 

Three months after launch, Appsnack recognized for mobile campaign management and analysis capabilities

EMERYVILLE, CA – August 28, 2012 – Appsnack, a mobile advertising solution owned by Exponential, is nominated as a finalist for one of the best mobile start-ups in the media and marketing landscape by iMedia’s “Next Wave Challenge”.

As one of eight nominated finalists chosen among hundreds of entrants in the mobile campaign management and analysis category, Appsnack is being recognized for back-end mobile campaign management, including cross-platform ad-serving, measurement, attribution and analytics. iMedia’s nomination comes only three months after Appsnack’s launch.

In addition to building engaging, rich media HTML5 creative for brands and agencies, Appsnack provides comprehensive insight into the consumers’ mobile context, behavior and location, giving marketers end-to-end brand advertising solutions that deliver the right message, at the right time, alongside relevant content.

Qualifying Phase II companies are showcased on iMediaConnection.com, where the marketing community is invited to select and vote for the winning start-up.

The nomination provides Appsnack with an opportunity to premier its rich media product suite at the iMedia Breakthrough Summit: Next Wave, where there will be a live showcase to more than 300 digital marketing, venture capital, brand and agency elite in October.

“We challenge ourselves to recognize what differentiates mobile from other media and incorporate those distinct characteristics to deliver truly unique experiences for brands that engage users where users engage the most - their mobile devices,” said Sandy Shanman, Appsnack general manager. “At a time when mobile use is increasing at a rapid pace and a multitude of companies are tuning in, we’re honored that the marketing community has specifically recognized our mobile solution in a very competitive landscape."

Appsnack (www.appsnack.com) is a mobile advertising solution that provides in-app, rich-media brand engagement campaigns for brand advertisers. It is a division of Exponential Interactive, the global digital advertising company that also owns global online advertising provider Tribal Fusion, engagement video platform Firefly Video and in-stream video advertising specialist AdoTube. Exponential is headquartered in Emeryville, California and offers its solution to brand advertisers in 26 countries.

After all of our hard work, we're happy to announce that Appsnack has been nominated on iMedia's list of best mobile start-ups! 

Companies nominated include those focused on back-end mobile campaign management, including cross-platform ad-serving, measurement, attribution, analytics and other mobile campaign management.

Thanks, iMedia, for the nomination.

Since officially launching Appsnack, we are thrilled to explore the thriving mobile landscape. As consumers continue to shift their attention to mobile devices and tablets, the future looks even more exciting.

The mobile industry has compiled data, ran studies and held conferences discussing mobile driving direct response and conversions. This is no surprise; consumers are rapidly downloading the kitchen sink of apps – from news outlets to games – providing advertisers the proximity and opportunity to reach the user.  Millennials live media-integrated lifestyles with mobile completely weaved into their daily activities. Communication channels, like social media and email, are transferring to solely digital. Visual social applications, like Pinterest and Instagram, are boosting brand recognition for businesses large and small.

But with increased mobile use comes flickering attention spans. So we have to wonder if direct response will continue to be the highlight of the mobile conversation. As the mobile industry evolves, will there be more to getting a brand noticed than driving a conversion?

While there has been great progress around targeting and measurability in mobile advertising, that’s only part of the challenge.  At Appsnack, we are continuing the conversation to go past direct response; our goal is to enable brands to leave a lasting impression with the consumer beyond a ‘conversion’. What mobile lacks in screen size, it makes up for in being a constant, embedded companion in people’s lives. This means mobile has immense potential as a medium to engage with prospective customers.

Appsnack is helping brands and agencies take those engagements to the next level. We want our partners to think about creative executions that will entice their customers and drive engagement with their brand and their products and services.

Customers are on their apps to connect, play games, and engage with content that interests them. With increasing mobile media consumption, every brand and agency today must ask themselves:

 What new and dynamic activities will drive customers to give my brand undivided attention?

 How will customers engage with my brand?

Is my brand using the right solutions to create mobile experiences that are truly memorable?

Sandy Shanman Joins as general manager, Mobile

EMERYVILLE, CA ( May 9, 2012) Exponential Interactive, the global digital advertising company, today launched Appsnack (TM), a mobile advertising division that provides in-app, rich-media brand engagement solutions for brand advertisers.

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