#apple processors

It seems that Apple has decided to unexpectedly deviate from its usual processor roadmap. In a bold move aimed at accelerating the development of artificial intelligence technologies, the latest reports indicate that Apple will skip the high-performance versions of the upcoming M6 chip to jump directly to the next generation with the M7 processor family, specifically designed for AI. (more…)

It seems the game of musical chairs within Apple’s top management has settled on a smart and strategic move, as the company announced that Johny Srouji will become the Chief Hardware Officer. In other words, the man who revolutionized Apple in the world of processors has now become the de facto ruler, applying his vision to every piece of the company’s hardware you can touch, managing both…

Over the past few weeks, you may have heard the term “binned” when discussing the processors inside the upcoming iPhone 17e or the Neo MacBook. But what does this technical term, which sounds strange, actually mean? Simply put, “binning” is the process of taking a whole batch of something and separating it based on specific characteristics to be sold or used differently. Imagine it like a farmer…

Apple is reportedly developing its own artificial intelligence server processor using TSMC’s 3nm process, with mass production to begin by the second half of 2025. Hartley Charlton for MacRumors: ‎ According to a post by the Weibo user known as “Phone Chip Expert,” Apple has ambitious plans to design its own artificial intelligence server processor. The user, who claims to have 25 years of…

2020 could be a big year for the Mac

The all-new MacBook Pro features a 16-inch Retina display, blazing fast performance, a new Magic Keyboard and six-speaker sound system.

After some stagnationin product lines and, as a result, sales growth, Apple late in 2019 launched products that should help Mac revenue going forward: the all-new 16-inch MacBook Pro and the top-end Mac Pro beast. Those products, along with more expected to come…

After Pro surge, Apple’s consumer Macs could use a little love, too

Apple’s venerable 21.5-inch 4K and 27-inch 5K iMac models

Dan Moren, Macworld:

At long last, some two and a half years after Apple declared itself serious about enticing professionals back to the Mac, the Mac Pro is finally here. It joins the iMac Pro and the new 16-inch MacBook Pro as a triptych of attractive options for professional Mac users. That’s great.

But while Apple was focused on the…

How Apple’s custom 64-bit silicon embarrassed the industry

Slide from Apple’s presentation revealing the Apple A7

Daniel Eran Dilger for AppleInsider:

After delivering just the first three generations of its custom ARM Application Processors between 2010 and 2012, Apple had already reached parity with market-leading mobile chip designers, even while breaking from the Cortex-A15 road map established by ARM to launch its own new Swift core.

Apple’s next…

When will Apple unveil ARM-based Macs?

Apple’s new thinner and lighter MacBook Air

Juli Clover for MacRumors:

Apple uses an Arm-based architecture for its A-series chips in the iPhone and iPad, and each year, those chips get faster and more efficient. In fact, when introducing the latest A12 and A13 chips, Apple has made it a point to emphasize that these chips are faster than many Intel-based chips in competing devices.

The 2018…