#app tracking transparency

With App Tracking Transparency, apps are required to get a user’s permission to track or access their device’s advertising identifier. German publishers and advertisers have urged the country’s competition authority to reject Apple’s latest proposals for adjusting its App Tracking Transparency framework and to impose a fine on the tech giant, arguing that the revisions fall short of addressing…

With App Tracking Transparency, apps are required to get a user’s permission to track or access their device’s advertising identifier. Italy’s antitrust watchdog, the AGCM, announced on Monday that it has imposed a €98.6 million ($115.53 million) fine on Apple and two subsidiaries for allegedly abusing its dominant position in the iOS app distribution market. The authority determined that Apple…

With App Tracking Transparency, apps are required to get a user’s permission to track or access their device’s advertising identifier. Germany’s Federal Cartel Office (Bundeskartellamt) announced on Tuesday that it has launched a market test of Apple’s proposed revisions to its App Tracking Transparency (ATT) consent prompt, and is now inviting comments from publishers, media companies, and other…

With App Tracking Transparency, apps are required to get a user’s permission to track or access their device’s advertising identifier. Poland’s antitrust authority, UOKiK, announced on Tuesday that it has launched an investigation into whether Apple is abusing its dominant position in the mobile advertising market through its privacy rules. The regulator in probing whether Apple’s App Tracking…