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For centuries, jewelry considered to be one of the best investment targets, whether heirlooms or original gifts, made a sign of love. If you are buying jewelry for yourself, here are some tips.

Over the past few years has been a tendency that women prefer to spend money on expensive, carefully selected jewelry, while the beautiful designer bags and super-fashion shoes gradually fade into the background. "Today we see that women buy their jewelry, as if they were buying a pair of shoes "Louboutin"", says the designer and creative director of the British company Garrard. Jewelry is no longer hidden in the casket to show the grandchildren, or to put on a very special occasion. On the contrary, they are increasingly trying to show off in normal daily life.

Considering the variety of choices, buying jewelry can be quite a daunting thing, especially if this is your first experience. "I always advise buyers to first think about the fact that for them more important, timeless classic item or something fleeting, but trendy at the moment," said Jean Zbiru, chief marketing Montblanc in the UK. "Of course, jewelry is not as susceptible to influences of fashion, like for example clothing, and yet it must be noted that in some instances clearly traced the current trends, while others embody jewelry art classics and follow a single track of the brand. It is very important to understand what you have to like. " Chances are your budget and on how you feel about jewelry in general, will depend on how often you are going to wear them. But even if it is a very valuable thing, maybe you still want to wear it almost every day. "Our attitude towards precious jewelry has definitely changed in the last five years" - says the director of the purchasing department in Browns, Ruth Ranberg. - "People feel they can wear them all the time and with almost any clothing." And the idea of investing in jewelry, rather than say, leather goods, is not without its share of rationality, given the current economic situation in the world.

It should be noted that wearing jewelry as a fashion accessory becomes very popular, especially when you consider the variety of bulk ring from Garrard or bright cuff bracelet Dior and Tiffany. So you have only to decide on the approach to the investment that you are going to do. "As for the design, it is always a personal matter of taste of each," - says Zbiru. "No matter, invest it or not, the main thing that this thing you really like. For some jewelry should be modern and stunning, while others prefer the elegant, classic models. Flashy style and the truth may not be for everyone. Some women give prefer more subdued tones, while others need something that does not get tired. " You can always start with the choice of material. White gold is the most reliable and never coming out of fashion metal, while yellow and pink take quite a precarious position, and in a few decades, they then took on, then again lost its popularity. Also, consider the color of the skin. "White gold looks amazing on pale skin and yellow and pink is more suitable for dark" - says Zbiru. Often very popular among women are silver decorations. "Silver is worn more loosely and carelessly, and it seems to me that women chuvstvovuyut themselves less" selfish "when buying it for myself," - says Zbiru. If gold and platinum may be subject to certain cultural traditions, where the jewels have to dress for a special occasion, be it a wedding or the acquisition of majority, the silver situation is much easier to wear it, you can almost every day. "- Concludes Zbiru.