#anametrix

Dr. Michael Cavaretta, leader of the Predictive Analytics Group in Ford’s Research and Advanced Engineering group, continues his conversation this week with Anametrix CEO Pelin Thorogood. He’s Ford’s top data scientist and an expert on how data can be used across corporate functions. Here he talks about his work in an internal consulting group, as well as the challenges of recruiting data experts who also understand business − a person sometimes referred to as a “unicorn” because they are so hard to find.  Read More 

Anametrix CEO Pelin Thorogood writes this week in ClickZ about advanced analytics for marketers.  “Advanced Analytics: Coming soon to a marketing department near you.” Are the processes and techniques of advanced analytics out of reach of the marketing department, she asks? The answer is a resounding, “no.” In this Data Alchemy blog post, she expands on these ideas with an additional example of how advanced analytics can be used to produce better marketing results.  Read More...

New technologies have always taken leaps ahead as forward-thinking minds come together to collaborate and innovate. Big data and analytics are no exception. Witness the recent meeting in San Diego of the Anametrix Customer Advisory Board, which brought together thought leaders and senior data scientists from companies like media giant Yellow Pages Canada, entertainment leader Viacom and the U-T San Diego, a “top 25” news organization. Also represented were Atlanta-based 22squared and Las Vegas-based R&R Partners, advertising and interactive agencies now using analytics to optimize client campaigns.  Read More

Team #anametrix rocking #Movember. All my rowdy friends love it except the Monkey. @pleatherhatt

In this two-part blog, Anametrix CEO Pelin Thorogood talks analytics with Huw Griffiths, Universal McCann's Chief Performance Officer.

Technology Leaders Advisory Board Member Pelin Thorogood appointed Anametrix CMO