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Amazon-Netflix Ads Deal Hits the Trade Desk Stock, Which Is Down 10%
The hits keep coming for adtech firm The Trade Desk. Netflix on Wednesday said it had entered a partnership with Amazon to let advertisers use the Amazon DSP to buy ads on Netflix starting in the fourth quarter. The Amazon DSP, or demand-side platform, is a self-service software that lets advertisers plan and buy ads across Amazon’s properties and other apps and websites. The Amazon DSP is a…
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