#direct competitor

Fast Follower – PepsiCo Takes on LaCroix in Sparkling Water Battle

PepsiCo Launches bubly, Bringing an Undeniable Pop of Personality to the Sparkling Water Category

PepsiCo Inc. is bringing its marketing muscle to the sparkling-water craze with a new drink aimed squarely at LaCroix, the upstart market leader.

Called Bubly, the drink will come in eight flavors and hit stores at the end of February. PepsiCo will advertise the product with two television ads on…