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Build Your Business on Your Strengths, Hire Your Team to Cover Your Weaknesses

You got to examine the motives of the people you choose to believe and a lot of that stuff is very palatable because they want you to believe that everything's okay and you're going to be successful. You just have to do this one thing and buy the book and take the course and you'll be okay. Fact is it's not true. The fact is that you might really suck. You might be complete at something that you think you're good at and until you can come to grips with that, you will not get past that point and this is the problem. They can't go on TV, they can't go on the internet, and look you in the face and say, dude you suck. You're a complete like, you are because that doesn't sell books. It doesn't sell courses. 

People just click over to the next tick tock video or the next thing. They have to tell you how great you are. They have to tell you how much potential you have, how much untapped potential you have that if only you could buy this book you could achieve. Here's the thing. You might suck, you might be an, you might be terrible at what you think you're good at, what you think you're great at. But if you can self-reflect and if you can realize that you don't need a book, you don't need anybody telling you anything to realize this, if you can realize that and then work on it, great. 

Even if you don't work on it, just realizing that you suck at something, you might be like, all right, well, I'm really bad at this thing but look at this other thing I'm really great at. I'm going to focus on the low hanging fruit now. I'm going to do more of this and this thing that I'm really bad at, Joe over there is really good at it. So I'm going to hire Joe. I'm going to make him my friend and I'm going to have him do the stuff I'm bad at. Now you become a superpower. Now you become Elon Musk. Now you become Jeff Bezos and you approach that potential. My friends that I know Christopher, that are millionaires, a couple of them that are billionaires, they're really at most things, myself included. I am terrible at most things. 

Mastery Is Achieved Through Deliberate Practice

You have to have repetition which means that you have to create mastery on whatever that you're doing. And so people that for example, I see comedians all the time. They're just like okay man, I'm going to go to an open mic once a week. But they never rehearse in between there, so they're getting like four minutes of rehearsal every week like, if you add that up that's you know, an hour rehearsal year. Seth Meyers went to Amsterdam and he had two hours or three hours a night for two years in a row. So what Malcolm Gladwell says, is when you get like five to.. 

I think it's five thousand hours, is that what he said. Five thousand of ten times in person repetition. Is that right? Ten thousand hours. Ten thousand hours, okay, yeah yeah ten thousand hours. I was like, how do you do that? I mean you got to start as as a hockey player when you're like five to get those 10000 hours. Yeah, I look back at my career and I've had about 4000 hours on radio, television and stage all combined in my 30 years of professional experience, right? 

Is It Worth Buying Extended Warranties?

It's the second thing that you should do. When there aren't that many great deals? Like the dealers are working on very small margins. So when you buy a car tell people this, it used to be you walk in on a hundred thousand dollar car. You know, 20 grand worth of margin, you could negotiate maybe 10 grand worth of margin. Now they're talking hundreds of dollars, maybe of discounts on a hundred thousand dollar car, they might be like, hey, I'll give it to you for 99 980. If you're lucky, most of the dealers aren't even negotiating and then, do they make their money on the insurance policy? 

Especially the used car dealership. I had a friend of mine in Canada and she's like, I'm not sure if I need this and I go, I haven't seen it yet, but I'm pretty sure they're going to make about a thousand dollars. Out of that thousand dollars you pay them for that, third market insurance. Now I could be wrong but if they didn't have any customer service at the dealership, it was a third party I said, no, no, beware that's a really good money maker for the dealership. It's bad for you. It was like that. Did I give good advice to my friend? Yes. Never buy the warranties, if in life, you never buy extended warranties on anything. And I'll tell you the exception. The exception is a CPO, a certified pre-owned from the manufacturer. That's different. From the manufacturer, from the manufacturer, if Toyota, you can take it to any Toyota dealership, and they will fix it, then that's okay. 

If you could take it to any Porsche dealership and Porsche will fix it for free. That's called CPO, certified pre-owned and that's a policy from the manufacturer. And you can only get it if you buy the car from a dealer and I'm not talking about any car dealer. From the dealer of the manufacturer. So a Porsche Porsche dealer, a certified Porsche dealer. Then you can get that done. That policy is worthwhile. But other than that, never buy the extended warranties and you'll make out very well in life. Because the one or two times that something does break, it'll be covered. The second exception is cell phones or when a cell phone is new, for the first year it makes sense to pay for the replacement warranty. 

After the  first year, the depreciation on the phone makes the warranty not worthwhile. And you can cancel and sometimes they replace lost phones too and that's a really handy thing for phones. Speaking of warranties, you are an amazon expert, you make tons of money than that, I heard that most of their profit that and Best Buy is from the extended warranty that you see when you start to check out, so I buy lots of electronics, my studio. And there's some things like that was that was $20. Why would I spend 4.99 to cover a $20 investment? Is that also a waste of money? 

Driving Your Core Mission Over Pomp Showbiz Marketing

Can You Get Things Done?

There are two major themes that I picked up. There one is the adaptability theme and I love this. This is so key for negotiation as well. Um it's really important to plan and prepare and have everything done and build your fundamental skill set and all that kind of stuff. But if you're not adaptable, it's the way that the negotiation moves and shapes, then you'll lose out on a lot of value. In fact there's an academic. His name's Michael Wheeler. I believe he's a professor at Harvard. He wrote a book about the the the implications or or like negotiation is almost like jazz. Good negotiations is almost like jazz music. 

How some musicians are playing off of each other and at the end you get this beautiful piece of music. But no one knew what they were getting into prior to that music being played. Yes, they knew what they were doing. They had good fundamental skill sets. They had practiced a great deal but the the music that came out at the end was a result of the back and forth between both parties to liken that to business and negotiation I think is brilliant and the other thing that you mentioned there was this mindset of being focused about driving towards getting getting it done. I love that you said. 

Amazon Aggregators #6 - Investors Don t Like Money Sitting Around

This is a series on how to hack and grow rich, make money online and how to overcome life and business/career issues.

▶ Video Transcript: I was 15 years old thinking I want to find wealth, fortune all the great things that America offers. Books were my friends. I read books by Napoleon Hill, books by Og Mandino, all the great old-time writers of that time. I read Tony Robbins and Wayne Dyer and all the personal development guys. This other guy named Stuart Wilde. I read his books and I thought, man, you know what? I'm I'm gonna leave home and I left home. I left and I was sleeping at that time in abandoned buildings or buildings that were under construction. Los Angeles was in a huge building boom at that time.

So I realized that I could get into these buildings late at night when the brokers weren't in there, wake up in the morning before they got there and I'd be out and I'd be living in luxury houses, maybe there wasn't electricity or water in those days in some of the places because they weren't built yet but it was a safe place to lay my head and subsequent to that I realized that there was a big electronic music scene. I had found a mentor, a guy who had agreed to take me under his wing and he was very familiar with the electronic music scene, the rave scene, the dance scene. So I got involved in that. I started throwing some clubs to make a little bit of extra money. I was still sleeping wherever I could lay my head and I remember that I would sleep behind the speakers, most people don't know this. In front of speakers, very loud, very hard to sleep. Behind speakers, super quiet and very warm. So I would sleep behind the speakers. I would wake up the club, would still be going on and I started looking around thinking how is the money being made in these places to realize only that it was by the drug dealers.

▶ Watch full video here: https://www.youtube.com/watch?v=gaN_HMwpKe8&t=0s

▶ About Shaahin: Shaahin Cheyene is an Author, Speaker and Leading Amazon Expert. He has worked for countless companies and individuals, taking products and companies from $0 to millions on the Amazon platform. To learn more about Shaahin and his career as a major Amazon FBA seller with millions in sales visit: https://www.shaahincheyenne.com

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