#allaboutmedia

Cinema is at its best right now with the Box Office having a year on year increase of 18%.

Uncluttered media environment with highly targeted audiences

Audience is captive, engaged and attentive. Australian’s love going to the cinema!

Given the location of the cinema, it can help increase brand consideration for shopping post movie

Positive mindset of viewer towards entertainment

The heightened visual and audio intensity that cinema provides is often very effective in making an ad or brand message easier to recall, and therefore buy!

High proportion of young, affluent, educated consumers who tend to be early adopters

Ability to target the local community with a big screen message

High awareness and readership of unaddressed advertising material – 9 out of 10 people regularly read at least one category of unaddressed mail (Sweeney Research)

Ability to target to your target market via mapping

Unaddressed mail is seen as a helpful tool in saving time and money – finding the latest bargain!

Great readership – Likely to pass through multiple hands within a household and kept in the house for over a week before being discarded.

Up to 6 in 10 people say their shopping behaviour is likely to be influenced by unaddressed advertising material.

Discover new products – UAM has the potential to bring a fresh idea / something unknown into the home!

Outdoor advertising can be location specific targeting with a high impact message

Time spent out of home has doubled since the 1960’s – great brand exposure!

High impact medium – billboards are there day and night!

Integration of technology – digital outdoor and QR codes and in some cases even usage of technologies like Shazaam and near field.

People are a lot more alert, active, impulsive and interested when travelling or away from home (Millward Brown & APN Outdoor Attention Economy Study 2014)

Measurable with MOVE (Measurement of Outdoor Visibility and Exposure)

Magazines allow advertisers to provide detailed information about a product as it is a self paced medium

Ability to target particular traits and demographics with your product and service

A particular magazine is a reader’s choice! They are more receptive due to their desire to learn about or enjoy a particular topic

Longevity and high readership across multiple readers (particularly monthly titles)

Cross platform offerings are available to maximise your exposure (e.g. Tablet Applications, online and social media integration)

People rely on newspapers to keep them informed on a daily basis – in many cases buying the paper on a daily basis or weekly. The Sunday paper is still the highest read publication across all Australian markets.

The environment allows for a high impact message to be delivered

Stable readership means consistent audience building brand recall Ability to choose coverage based on whether you want to reach your local community or a metro area

Short lead time in placing ads with great flexibility to alter message based on news and market fluctuations.