A much more powerful way to persuade people is by uniting an idea with an emotion. The best way to do that is by telling a compelling story. However, it demands a vivid insight and storytelling skill to present an idea that carries emotion to be memorable.

A powerful story brewed in simplicity: the design language

That’s what we’ve tried and inculcated in our story so far and that’s what we thrive to continue with. At Airwoot our design language pivots on simplicity, as we try to keep away from the ‘discordant-kaleidoscopic noise’.

If part of what design is about communicating through symbols, ‘Saul Bass’ has created a fair measure of what we now perceive as the contemporary design. Either they have actually created these symbols or contributed mightily to the notion itself.

Anatomy of a murder, Saul Bass.

And while we are making our product simple, we are embracing simplicity as our company philosophy. We believe ideas, implementation and processes innately arrange themselves to a default organised state of simplicity. A state where everything is accessible without the anxiety or confusion. But to attain that state, we need to put a lot of effort and we will.

Our effort pervades every aspect of the app and while we have already begun the climb we decided to unveil our first complete endeavour, our new identity.

And it has a name. Say, hello to Yoko.

Typography

Karbon is an open, geometric sans serif with a contemporary spartan finish. It is an exploration of Paul Renner’s reductionist Futura concept channelled through the proportions of Eric Gill’s eponymous sans, with a slight nod towards Jan Tschichold’s Uhertype sans-serif.

"I consider myself an experiment in contemporary education.

I do support and embody an education rich in foundation and analytical thinking but present days demand foundations to be augmented with vocational skills. Its great to know the time complexity for insertion in a Red-Black tree but its imperative to have skills to build things that can co-exist and compete in the real world.

My current goals entails being a Javascript performer and contributing back to the wonderful community of web development."

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Arijit has quite a wide reading appetite and when not meticulously carving out details in the user experience, you will find him reading variety of subjects from rationalism to existentialism to futurism. His favorite authors include Charles Babbage and Tesla.

You can follow Arijit at @hwk73 and read through his experiences on Medium, and his musings on Tumblr

What are you doing to become a truly customer-centic company?

We have often asked our customers how they want to create a truly customer-centric company and what concrete steps are they following to become a truly customer-centric company.

While majority of the brands have started making efforts in embedding the customer-centric philosophy into their business processes, however there is a lack of process methodology which Brand managers/CXOs can follow to implement an organisation-wide structure to this philosophy.

Here is a compact version of our essential guide which introduces the four-step checklist which any business can follow to implement truly customer-centric processes in your company. 

If you are a brand manager who is in the process of creating customer-centic processes in your company, we would love to hear from you. Please share your thoughts and feedback in the comments below.

Anant is totally in love with type and illustration, thats why we love him so much. He is fearless in experimenting with varied mediums that helped him explore new artistic options. That’s where Airwoot kicked in for him.

The team understands my aesthetics and gives me the opportunity to shape their digital platform. If a company has no creative direction, it shouldn’t exist. Airwoot is highly design driven and that’s what made me pick up the challenge.

As Airwoot’s first Entrepreneur in Residence, he is responsible for the creative vision and communication design of our brand. This collaboration opens a new creative journey for us to adventure with him into the world of art that he has discovered and push Airwoot’s design to the next level.

Prabu joins us most recently from Serendio where he worked in the R&D team in the area of natural language processsing and sentiment classification in social media.

Built on the principles of knowledge-based businesses, work at Airwoot related to vertical intelligence relies on Machine Learning and NLP. Social media is continuously evolving and unlike the current practices in Machine learning, the statistics of the data we observe in social media shifts very rapidly. This continuous change in the feature of interests makes it tedious to use standard supervised single-machine learning training algorithms and the shift towards unsupervised adaptive learning models have become imperative.

Prabu shares our company philosophy and will join the machine learning team to ship product with deeper vertical intelligence.