#africanlogistics

By Alban Ago

There’s a tendency—especially in fast-growing companies and glossy boardroom reports—to talk about strategy, leadership, innovation, and capital flows. But here’s something I’ve come to believe deeply: none of it moves without people on the ground.

At LELEADER GROUP, headquartered in Benin, we operate across industries—logistics, real estate, manufacturing, trade. And no matter the sector, there’s a pattern: the people doing the hardest, most consistent work are often the ones least recognized.

This article is about them. The site workers laying bricks under the sun. The truck drivers covering thousands of kilometers on roads that don’t always behave. The forklift operators, the warehouse clerks, the loaders and offloaders. The people whose names may never appear on LinkedIn, but whose hands build everything.

They’re not just part of the machine. They are the machine.

A story from a dusty road

A few years ago, during one of our first major cross-border shipments from Benin into Togo, a truck broke down just outside Dassa-Zoumè. Middle of nowhere. Mid-rainy season.

The driver, a quiet man named Jacob, didn’t panic. He contacted local support, secured the load under tarpaulin, arranged a backup vehicle, and personally helped reload every item by flashlight. Delivery was delayed—by just five hours.

No fanfare. No bonus. Just a note from his supervisor that said: “Handled with care.”

That single decision saved a contract. But it also reminded us—excellence often happens far from cameras.

Building safety into dignity

One of the first things we noticed in our early warehouse operations was that site workers—despite working with heavy equipment—had almost no formal safety training. Some were even buying their own gloves.

It was unacceptable.

We instituted mandatory safety briefings, PPE distribution, and incident response training—not because we had to, but because dignity begins with safety. A hard hat isn’t just a helmet. It’s a symbol that someone values your life.

And we’ve made it clear across our sites: cutting corners on safety is never efficiency—it’s neglect.

Fair pay, real respect

This might sound uncomfortable, but it needs saying: in many African industries, the people at the bottom are treated as disposable. Day laborers are paid late, drivers are overworked, and shift workers are never thanked.

At LELEADER, we’ve tried—imperfectly, but sincerely—to change that.

We pay above-average base rates in every country we operate

We offer insurance where we can, and cash advances during emergencies

We celebrate long-service milestones, not just executive promotions

When a truck driver retires after 15 years with us, we don’t send a certificate. We send a crowd. We share stories. And yes, we give him the respect he earned.

Technology, but not without training

We’ve introduced digital tracking, smart routing, automated inventory—but here’s the thing: none of that tech matters if your workers don’t understand it.

So every rollout includes field training. Hands-on. In the language people speak. We’ve even had site workers suggest modifications to our apps—ideas we never considered. That’s the kind of feedback you don’t get from consultants.

Because when you trust the people at the edge of your business, they make the center stronger.

In the global spotlight

As LELEADER GROUP prepares to attend the 2025 Go Global Awards this November in London, hosted by the International Trade Council, we’re proud to showcase our systems, our growth, and our vision.

But I hope we’re also showcasing something else—that companies can grow fast and still stay grounded. That we can talk about innovation and still talk about people. That we can be modern without being heartless.

The Go Global Awards are more than a competition. They’re a gathering of minds—people who shape markets, navigate change, and build futures. And many of those futures will rely on unsung hands in steel-capped boots.

Final thought

To our truck drivers: we see you. To our warehouse staff, our masons, our site foremen: we see you. You don’t make headlines, but you make history—quietly, daily.

Without you, there’s no LELEADER. No shipment. No building. No promise delivered.