#affiperf

Todo lo bueno dura el tiempo necesario para ser inolvidable

Hola

Tengo que reconocer que hoy un día triste en mi vida, hoy dejo de laborar en Havas Media.

Lo veo como una relación de pareja, donde por 3 años compartimos bastantes historias y hoy llega a su fin (more…)

Affiperf, Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the world’s first real time, agnostic system to work across multiple Demand Side Platforms

Today, Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate…

84% of US ad execs use programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads.

It’s no secret programmatic buying is quickly expanding throughout the digital ad ecosystem—and beyond. A June 2014 survey by AOL Platforms found that 84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.

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And spend is going up across many channels.…

AOL Announces Havas’ Affiperf as Charter Global Partner for ONE by AOL | Business Wire

  Fully integrated enterprise solution will automate display, mobile, video and traditional TV spending to drive client results across the media group’s more than 100 global markets

July 28, 2014 12:07 PM Eastern Daylight Time

PARIS & NEW YORK–(BUSINESS WIRE)–AOL Platforms, a division of AOL, today announced a strategic partnership with Affiperf, Havas’ global trading desk for…