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3 Link Building Technique You Must Know

What is link building?

It is a process of obtaining hyperlinks to your website from other websites. A hyperlink is used by users to map-read between pages on the internet.

Link building is one of the most effective way to result higher in search engine and for that, many SEO experts agree that it is one of their hardest tasks. They spend quite a long time to do this right.

How does this search engine use links?

By discovering by web pages and

By helping determine how higher up a page should rank in search engine results

There are number factors that these search engines look into to decide how well a page should rank.

Content

Relevant keywords

Number of links to external website

Quality of external websites

Number of external websites linking back to you

Quality of external websites linking back to you

As you master the art of link building, it will in return help you establish a brand value in your niche with monetary advantages which is the ultimate goal for any organization.

So here are 3 techniques which will help you develop an updated link building method.

Guest Posting

Here you will write up an article which will be posted on another business website. What it does is introduces you to a larger target audience or discover a new niche. As you know search engines check the quality of external websites it is crucial for you to target websites with high regards. As you do that you will get a chance to build relationship with both the website and its audience.

Infographics

In the days of instant gratification, everyone wants quality information and fast. Creating infographics is a great way to do that. Its aesthetic view with direct information gives readers a chance to engage with full concentration. It skillfully demonstrates your expertise and simplifies and shortens complicated and long information. A great way to boost SEO.

Competitor Backlinks

Analyzing your competitor’s backlinks will give you an idea about many new sources you could use and even lead to sources that is still unknown to your competitors. But copying their hyperlink will not be any beneficial for your website. However a stick linking building criteria will generate natural backlinks which is what Google search engines look for.

"If you're a good marketing person, you have to be a little crazy."

- Jim Metcalf

How to Manage a Remote Team

The traditional way of working has been considered outdated for a long time now. More and more companies are reaching out to freelancers from around the world. This form of globalization has resulted in a virtual workplace of employees. Manager, therefore, find it even more difficult to manage a team, especially, a remote one.

So, let’s look at some of the ways managers can handle a remote team effectively.

First off you need to build trust. For that you need authentic credentials. A lot of people can pretend to me smarted on screen. So it’s necessary for you as a manager to check thoroughly their competence, experience, background etc.

Smooth communication is your next item in your checklist for managing a virtual team. There are plenty of messaging apps that allows you to have discussion of both formal and informal. But not everything should be done over a messenger app. Sometimes you need to read emotions of a person while conducting a meeting which is why you need video conferences.

Whether you and your team is in the same time zone or different, while working remotely, you cannot expect answers to work progress immediately - one of the disadvantages of working remotely. What you can do is use a transparent and easy-to-use progress tracking and reporting system which will help all employees be on the same page. Set your objectives - be that weekly or yearly - and help your employees accomplish those tasks more productively.

"Find your spirit, and no challenge will keep you from achieving your goals."

- Christopher Penn

Jenn Im is a Korean American vlogger, born and raised in LA. Her YouTube vlogs on Clothes Encounters are about style musings, tutorials and lifestyle advices

Every marketing is using marketing automation already. Multiple channels are used to reach buyers and automate repetitive tasks. This process is the future as it is already letting marketers make various marketing activities run more effectively, efficiently, and faster. 

There are multiple predictions about marketing automation. Let’s look at 5 of them.

Personalization

Marketing methods are like Hydra’s heads — cut off one and two more grows. Advertisements on televisions has been topples over influencer marketing and social media marketing. However one thing remains constant — one-to-one marketing. It will continue to progress into dynamic and predictive personalization.

Database Update

There will be plenty of softwares available which will allow a marketer to gain access to error free database to outreach any type of prospects, let it be influencers, affiliates, bloggers, journalists, business prospects etc.

Personal Marketing Cloud

A distinctive platform for your your own business will handle your millions of customers and interpret data for you. Organizations will have their own marketing automation and technology cloud primarily as the foundation of their business.

Advanced Analytics

Interpretation of data has become a must. It’s not about whether things are happening or not. Now, businessmen are asking why things are happening and data tools and scientists are being employed to find answers. Credibility will increase as you can provide measurement and analyzing metrics that matter.

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