Taking back control! How idibu helps you manage Seek’s new variable pricing.
A piping hot topic right now for the Australian recruitment market is SEEK’s new pricing model, which is changing from fixed cost to a variable spend, based on the availability of candidates in a specific sector and location. So how, as a business, can you budget for and manage an unknown monthly spend? Let’s look at why SEEK has moved to this new pricing model, what it means and how idibu can help you. In October 2019, SEEK announced changes to their business looking to demonstrate commitment to improving the SEEK experience for hirers and candidates. That included changing their contracts from a fixed cost to a variable pricing model that moves with the candidate market. The aim was to provide greater flexibility in the way hirers utilise their budget so they could use the right ad solutions – Classic, Standout & Premium. Instantly allowing for a more synchronised approach to an agency’s sourcing strategy. Instead of purchasing a volume of job ads, the total investment with SEEK could be used on any job ad type including Classic, StandOut and Premium over a 6-month period. A side effect we’ve seen is agencies voicing concern about the impact on ad spend – essentially moving from fixed to a variable cost. Many companies, especially working in the post Covid landscape, are worried about measuring ROI from their SEEK ads and unsure how to manage an unknown spend. So Read the full article
