Sep 4, 2019
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New Post has been published on The Rakyat Post
New Post has been published on http://www.therakyatpost.com/business/2014/06/11/singtel-online-ad-push/
SingTel in online ad push
SINGAPORE, June 11:
Aiming to strengthen its digital marketing profile, Singapore Telecommunications Ltd today said it plans to buy two US-based advertising companies for a total of US$359 million (RM1.15 billion).
Amobee Group Pte Ltd, a wholly-owned subsidiary of SingTel, plans to acquire the entire stake of Adconion Direct North America and Adconion Australia for US$209 million, excluding debt and subject to working capital adjustments.
SingTel also plans to take over Kontera Technologies Inc, a digital content intelligence and marketing technology company based in the United States, for about US$150 million, subject to working capital adjustments.
The largest telecommunications operator in Southeast Asia will also provide up to US$20 million and US$5.8 million respectively to each company to retain key staff.
The transactions are subject to fulfilments of certain conditions, SingTel said in a statement.
Check Josh, our Senior Tech Account Manager playing with a new and very exciting Connected TV ad we've created for Fiat & Adconion.
How would you like your brains for breakfast?
We are happy to announce the launch of Breakfast & Brains, a series of events organised by us for friends and clients. At Breakfast & Brains they can all meet up and have their cappuccino and croissant with a side of discussions about what’s new in the video advertising world. The first event will take place next month, on the 2nd of February starting from 8:00 AM. Our 4 awesome speakers are Sorosh Tavakoli of Videoplaza, Paul Wright from OMD, Maria Cadbury of Adconion UK and our very own CEO, Emi Gal. You can have sneak peek into their topics by clicking here.
Registration to Breakfast & Brains is free, however we have a limited number of places, so hurry up before someone else gets their hands on a ticket for a breakfast à la Brainient.
For location and other details, please click here.