#adaptive-path

"The sketchboard is a low-fi technique that makes it possible for designers to explore and evaluate a range of interaction concepts while involving both business and technology partners. Unlike the process that results from wireframe-based design, the sketchboard quickly performs iterations on many possible solutions and then singles out the best user experience to document and build upon."

An interview between Tracey Varnell of Adaptive Path and Jason Kunesh, Director of User Experience of Obama for America - the first UX person to be in a presidential campaign. They talk about how the campaign did UX work, how they dealt with internal politics, and how UX can shape politics in general, among other things.

Fantastic examples of how sketching can actually be used, here in the context of Adaptive Path - personal project sketches, group project sketches, and so on.

> "I'm often asked what defines a good experience map. You could call an experience map a deliverable, although, as the current 4-letter word of UX, that may make some people gag a little bit. But really, it's a model. A model on steroids. It's an artifact that serves to illuminate the complete experience a person may have with a product or service."

Provides some good context for understanding Google Chrome in the broader scheme of the evolution of the browser.

Good thoughts from VP of Design at Coke. "Strangely enough, I never use the word design or usability or phrases that we are used to as designers. I really try to communicate in terms of the people we are talking to inside the organization. A simple way of talking about the way the thing work versus the way things look."

Fantastic article on post-ownership from a user experience design perspective. I see this as an area of great potential into which the church can emerge into something new, by reaching back to the book of Acts. I don't know if it will do it, but imagine the reshaping that could happen! "One thing that’s clear is that the importance people associate with owning stuff will decrease. It will be supplanted by access, experiences, and the act of creation."

"Often, people lack the language or understanding of the work to accurately express their opinions. Consequently, we use simple terms of the way an object 'looks' or how it 'feels'. Speaking in terms of these qualities does a disservice to the design. We cheapen the value of the work by paying attention only to the superficial aspects."